Behavioral Economics and Healthy Behaviors ─ Key Concepts and Current Research
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The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age.
The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations.
Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.
作者簡介
Yaniv Hanoch is an Associate Professor, School of Psychology, Plymouth University. Dr. Hanoch has published extensively on issues related to health, decision making, risk taking, and health insurance.
Andrew J. Barnes is an Assistant Professor of Healthcare Policy and Research at Virginia Commonwealth University (VCU), faculty in the Center for the Study of Tobacco Products, and a Research Associate in Cancer Prevention and Control at the VCU Massey Cancer Center.
Thomas Rice is Distinguished Professor, Department of Health Policy and Management, in the UCLA Fielding School of Public Health. He previously served as the UCLA campus as Vice Chancellor for Academic Personnel from 2006 to 2011 and as Interim Dean of Public Health in 2012. Dr. Rice is a health economist; his areas of interest include behavioural economics, health insurance, competition, and physicians’ economic behaviour.
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