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The new edition of Fashion gives students an in-depth look at the exciting world of fashion. This colorful text is designed for non-laboratory textile and clothing courses. Hundreds of contemporary images illustrate concepts and enhance learning. Updated information paints for students a current picture of the fashion scene. Fashion can help students become future employees in fashion-related businesses.
- Help students understand today’s apparel industry and learn the skills needed to become more attuned to consumer concerns.
- Explore globalization and current trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, omni-channel retailing, and cross-channel shopping.
- Analyze how the availability of information online is changing fashion firms’ product development, promotion, and selling techniques and how apps and social media affect consumer comparison shopping and buying practices.
- Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods.
- Expose students to career clusters and the many career opportunities within the apparel industry.
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