Sustainability in Fashion ─ A Cradle to Upcycle Approach

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

Claudia E Henninger is Lecturer in Fashion Marketing Management at Manchester University, UK, where she teaches sustainability and strategic management. Claudia has presented her research at national and international conferences and published in leading journals. Claudia is the Deputy Chair of the Academy of Marketing SIG Sustainability.

Panayiota J Alevizou is Lecturer in Marketing at Sheffield University, UK, where she teaches Marketing Theory and Practice, and Retail/Services Marketing. She is Programme Director of International Business and Management and part of the Centre for Research in Marketing and Society. She is interested in consumer behaviour, company communication, and certification strategies. Panayiota is a Higher Education Academy Fellow and worked as a marketing consultant in Greece.

Helen Goworek is MSc Marketing Programme Leader at Leicester University, UK, and chair of the British Academy of Management’s Sustainable and Responsible Business conference track. She is the author of three books about fashion business and retailing, and has also written book chapters and articles on retail buying, product development and sustainability. She is a member of the organising committees for the Management and Environmental Sustainability conference and the International Colloquium on Design, Branding and Marketing (ICDBM).

Daniella Ryding is Lecturer in Fashion Marketing at Manchester University, UK. An active researcher with over 30 published articles and several text book contributions, her main research interests focus on consumer behaviour within an international fashion retailing context, and more recent research looks at neuromarketing. Daniella is also interested in sustainability; mainly the ecological and ethical principles which drive business strategy.