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Truth ― How the Many Sides to Every Story Shape Our Reality
- ISBN13：9780316510820
- 出版社：Little Brown & Co
- 作者：Hector Macdonald
- 裝訂／頁數：精裝／304頁
- 規格：24.1cm*16.5cm*3.2cm (高/寬/厚)
- 出版日：2018/03/06
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For fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs.
We like to think that there is a clear distinction between true and false. The reality is far murkier.
Hector Macdonald has spent much of his career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the Internet can be described as a tool to disseminate knowledge or a system that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures for a cyber-novice.
Now, in Truth, Macdonald explains how these so-called "competing truths" are used both constructively and misleadingly by businesses, media, politicians, advertisers, and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
We like to think that there is a clear distinction between true and false. The reality is far murkier.
Hector Macdonald has spent much of his career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the Internet can be described as a tool to disseminate knowledge or a system that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures for a cyber-novice.
Now, in Truth, Macdonald explains how these so-called "competing truths" are used both constructively and misleadingly by businesses, media, politicians, advertisers, and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
作者簡介
Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.
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