Baby Sees Colors! ― A High-contrast Book to Improve Focus

Based on decades of research and refinement, the art in this high-contrast board book is completely mesmerizing for newborns--helping them to focus.

Babies as young as six weeks old can appreciate the bold shapes and colors in BABY LOOKS! and will benefit from hearing a parent's voice, and the bonding that naturally occurs when a loving adult reads to a baby. Receptive language skills develop right from the start, as babies soak in everything they hear, and eventually learn to associate particular sounds with familiar people and things. Hundreds of thousands of parents in Japan have already discovered the power of this little book, and now American parents can too!

Fifteen years ago, Ms. Sakagashi, the creator of this book, set out to design a book that would soothe crying babies. Her first attempt published in 2003 featured black, white and red art, and found a loyal audience. But she was not satisfied: she refined the content as more and more babies read and responded to the art. She tried lines of different thickness, and eventually added more colors, and then in 2009, she stumbled onto a simple squiggle with a smiley face created by Akio Kashiwara, that changed everything. That squiggle was exactly what she was looking for. Ms. Sakagashi confimed her suspicion that babies would fall in love with Mr. Akio Kashiwara's art, and this book has sold close to 700,000 copies in Japan over the last 8 years, making lots of babies (and their parents) very happy.