Digital Human ― The Fourth Revolution of Humanity Includes Everyone
商品資訊
商品簡介
Digital is far-reaching and ubiquitous - everything you know is about to change.
We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres. This book explores the digital evolution’s impact on business, banking, society, and government, and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, “lighter,” and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions—is your company equipped to thrive in this new era?
While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success. The book offers specific lessons for thriving in this new environment rather than merely surviving the changes that are coming. It provides a specific conceptual framework for this transformation:
- Digital is not merely a “bolting on” of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagement
- Rethinking business starts with the customer - new business models are constructed entirely around this single, guiding principle
- A digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segments
- Businesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systems
- Central business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations
Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation.
作者簡介
CHRIS SKINNER is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com). He is Chair of the European networking forum, The Financial Services Club and Nordic Finance Innovation, as well Non-Executive Director of the Fintech consultancy firm 11:FS. He has been an advisor to the White House, the World Bank and the World Economic Forum. Skinner has written many books covering everything from European regulations in banking through the credit crisis to the future of banking including Digital Bank and its sequel ValueWeb.
"One of the most authoritative voices on FinTech anywhere"
Seth Wheeler, Brookings Guest Scholar and Former Special Assistant to the President for Economic Policy at the White House
"Top 40 Most Influential People in FinTech"
Wall Street Journal's Financial News
"FinTech Titan"
Next Bank
"Game Changer of the Year"
"Financial Markets Advisor of the Year"
Finance Monthly
"CEO of the Year"
CV Magazine
"FinTech Speaker of the Year"
TMT Global
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