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The Messy Middle ― Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
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Entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups Scott Belsky believes we focus too much on the start and the finish of any project, ignoring the most important part--the messy middle--where success is truly determined.
Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that.
Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.
These essential insights for enduring and optimizing the middle miles will outfit you to find your way through the messy middle of any bold project or new venture.
Creating something from nothing is a volatile journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
Every business or creative project is "going great" until it fails--the bumps along the road are endured in isolation. We don't talk about the middle because we're not proud of the turbulence of our own making and the actions we took out of despair. This book sets out to change that.
Belsky draws on his experiences building Behance, selling it to and leading product teams at Adobe, and then working as an investor and advisor with companies like Airbnb, Pinterest, Uber, and sweetgreen to distill seven years' worth of vital insights at every stage of building a business. He features examples from some of the most interesting people and teams, from entrepreneurs to writers, from small start-ups to billion-dollar companies transforming their industries.
These essential insights for enduring and optimizing the middle miles will outfit you to find your way through the messy middle of any bold project or new venture.
作者簡介
Scott Belsky is an entrepreneur, author, and investor. He is currently Chief Product Officer at Adobe, serves as a board member to several early stage companies, and is a Venture Partner at Benchmark, a leading venture capital firm based in San Francisco. He was previously the founder and CEO of Behance, a leading online platform to showcase and discover creative work. He is also the creator of 99U, Behance's think tank and annual conference devoted to execution in the creative world. Belsky is the author of Making Ideas Happen and coauthor of the 99U book series.
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