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Strategic Management: Text and Cases
- ISBN13：9781260288353
- 出版社：Mcgraw-Hill; Inc.
- 作者：Gregory G. Dess; Gerry McNamara; Alan B. Eisner; Seng-Hyun (Sean) Lee
- 裝訂／頁數：平裝／433頁
- 規格：25.4cm*20.2cm*2.3cm (高/寬/厚)
- 版次：9
- 出版日：2018/05/21
定 價：NT$ 1360 元
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1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
2.Engage students with these features: Learning from Mistakes, vignettes, Strategy Spotlights, Insights from Research & Executives, and Reflecting on Career Implications.
3.Custom course materials via Create by adding select chapters, full-length cases
2.Engage students with these features: Learning from Mistakes, vignettes, Strategy Spotlights, Insights from Research & Executives, and Reflecting on Career Implications.
3.Custom course materials via Create by adding select chapters, full-length cases
作者簡介
作者：Gregory G. Dess
現職：University of Texas at Dallas
作者：Gerry McNamara
現職：Michigan State University
作者：Alan B. Eisner
現職：Pace University
作者：Seng-Hyun (Sean) Lee
現職：University of Texas at Dallas
現職：University of Texas at Dallas
作者：Gerry McNamara
現職：Michigan State University
作者：Alan B. Eisner
現職：Pace University
作者：Seng-Hyun (Sean) Lee
現職：University of Texas at Dallas
目次
PART I: STRATEGIC ANALYSIS
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources
PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics
PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship
PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases
Ch 1 Strategic Management: Creating Competitive Advantages
Ch 2 Analyzing the External Environment of the Firm: Creating
Competitive Advantages
Ch 3 Assessing the Internal Environment of the Firm
Ch 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a
Firm’s Tangible Resources
PART II: STRATEGIC FORMULATION
Ch 5 Business-Level Strategy: Creating and Sustaining
Competitive Advantages
Ch 6 Corporate-Level Strategy: Creating Value through
Diversification
Ch 7 International Strategy: Creating Value in Global Markets
Ch 8 Entrepreneurial Strategy and Competitive Dynamics
PART III: STRATEGIC IMPLEMENTATION
Ch 9 Strategic Control and Corporate Governance
Ch10 Creating Effective Organizational Designs
Ch11 Strategic Leadership: Creating a Learning Organization and
an Ethical Organization
Ch12 Managing Innovation and Fostering Corporate
Entrepreneurship
PART IV: CASE ANALYSIS
Ch13 Analyzing Strategic Management Cases
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