滿額折
Framers: Human Advantage in an Age of Technology and Turmoil
- ISBN13：9780593185049
- 出版社：Penguin Publishing Group
- 作者：Kenneth Cukier; Viktor Mayer-Schonberger; Francis de Vericourt
- 裝訂／頁數：平裝／272頁
- 規格：22.9cm*15.2cm (高/寬)
- 出版日：2021/05/11
相關商品
商品簡介
商品簡介
The essential tool that will enable humanity to find the best way through a forest of looming problems is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt. From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence.
To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability.
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine:
· Why advice to “think outside the box” is useless.
· How Spotify beat Apple by reframing music as an experience.
· What the historic 1976 Israeli commando raid on Entebbe that rescued over 100 hostages can tell us about how to frame.
· How the #MeToo twitter hashtag reframed the perception of sexual assault.
· The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic.
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability.
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine:
· Why advice to “think outside the box” is useless.
· How Spotify beat Apple by reframing music as an experience.
· What the historic 1976 Israeli commando raid on Entebbe that rescued over 100 hostages can tell us about how to frame.
· How the #MeToo twitter hashtag reframed the perception of sexual assault.
· The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic.
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。