Sustainable Protein Solutions: A socioeconomic, nutrition and marketing deep dive into the world of supply chains that are feeding us today and tomor

Henk Hoogenkamp works with global clients of both legacy and startup food companies, where he serves as an advisor to some of world's largest companies. Henk advices and directs strategies related to research, development, marketing," out-of- the-box" innovation projects, technology and human resources scouting, aside from being a successful author of future-forward articles and books.Henk is recognized as an interdisciplinary writer who balances the world between food proteins, social interactions, environment, as well as the disruption of the marketing dynamics. The 602 page book "Sustainable Protein Solutions" provides valuable insights into the complexity of traditional and emerging food protein ingredients to secure food availability while safeguarding nutritional optimization.In the decades to come, the world will witness an evolution where food production systems that are bio-regenerative will be needed to provide communities with nutritious, tasty, and affordable foods.This book offers some vital in depth, current and future trends to ingredient suppliers, R&D Teams, food companies and capital ventures that will help enhance competitive intelligence.In his entire professional career, Henk Hoogenkamp has been ahead of the curve, oftentimes more right than wrong. With brutal honesty and lots of inside information, Henk gives a fresh voice to the rapidly changing and emerging dynamics of protein technology and its socioeconomic interactions.Written with a refreshingly straightforward and engaging style, Henk shares practical knowhow reflecting the skills needed to globally nourish and promote wellbeing with great-tasting food for tomorrow and beyond. This is a true and timely book that reflects not only Henk's pure wisdom and common sense gleaned from years of dedicated and hard-gained experience, but also his unique ability to inspire others to reach the next level of expertise."Henk draws no sharp distinction between his work and his play. He hardly knows which is which, leaving it to others to determine whether he is working or playing. To himself, he always appears to be doing both."Never Stop Improving the Future