Palabras Mágicas (Magic Words Spanish Edition)

Palabras m墔icas nos ense鎙 c鏔o las palabras que elegimos influyen en los resultados que deseamos. Sum廨gete en un fascinante viaje para descubrir el inmenso poder que las palabras y el lenguaje tienen sobre los resultados que deseas alcanzar. A menudo, dedicamos mucho tiempo a desarrollar nuestras ideas y peticiones, pero descuidamos la importancia de elegir las palabras precisas al comunicarlas. Este descuido puede afectar de forma significativa nuestros resultados. Aprende a transformar tus habilidades de comunicaci鏮 y alcanzar tus metas de manera efectiva. - Potencia tu comunicaci鏮 y consigue ser m嫳 efectivo en persuadir, influenciar y lograr tus objetivos dominando el poder de las palabras. - Fundamentado en la ciencia. El libro se basa en la investigaci鏮 cient璗ica de Jonah Berger, experto en persuasi鏮 y marketing y en procesamiento de lenguaje natural. - Aplicaci鏮 vers嫢il. Las ense鎙nzas sobre el uso de las palabras pueden aplicarse en una variedad de situaciones, desde persuasi鏮 en ventas y negocios hasta la mejora de relaciones personales.

A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. But certain words are more impactful than others. They're better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you're trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.