"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a gri
Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsof
An extraordinarily new business slant on how companies can generate greater profits. Presented in 23 compact lessons, "The Art of Profitability" features an ongoing tutorial between two fictitious in
Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provide
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinke
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?Why do some companies create sustained, superior profits year after year? Why are they always far a
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, gove
