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著名的思想領袖、科技專家兼未來學家，對於XR延展實境的深入探索 本書等於為讀者提供了一個目前最令人興奮，也最具影響力的商業趨勢之一的搖滾區，方便你探索其未來的長期潛力。由知名的未來學家兼作家伯納德·馬爾（Bernard Marr），帶領你了解XR（延展實境）的來龍去脈，以及它將如何徹底改變從自信的步行穿過機場或購物中心，到在速食店吃漢堡所得到的各種全新體驗。 涵蓋各種行業的案例研究，絕對是您在這方面所能取得的最權威資源 提供包括漢堡王、BMW、波音公司和美國陸軍在內的各行各業，就這些企業和組織中發現的各種極具洞察力和啟發性的XR案例研究，分析他們如何將虛擬、混合和擴增實境等體驗，轉化為業務利益上的重大勝利。 本書也將帶你了解XR如何透過重振消費者體驗，協助企業解決參與度低和客戶忠誠度不高的問題。這些正在實踐中的延展實境案例，絕對是管理人員、企業創始人、商業領袖和企業所有者以及各種專業人士的理想選擇，也是不可或缺的新科技必備參考指南。本書是針對任何尋求擴增實境（AR）、虛擬實境（VR）和混合實境（MR）技術，以及這些技術對於企業必須了解的無限潛力，所出版的「一站式參考資料」，因此絕對是您在這方面所能取得的最權威資源。

Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization

Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge

FIRST EDITION BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category 90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and Big Data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performan

This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and man

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book,Strategic Performanc

《大資料專家 小企業也能用好大資料》幫助你瞭解什麼是真正的大資料——以及如何分析和使用大資料，從而不斷改善你的企業。本書沒有讓人困惑的術語，作者通過一步步的指引和各種建議，幫助你從大資料中獲益。有了這本書的指導，你會知道如何利用大資料來開發新訂單、開發新產品和新服務；瞭解科技變化，建立牢固的基礎，創建策略，做出明智的商業決策。

"Public sector organizations are about to enter one of the most challenging environments they have ever had to face as they bear much of the cost of the credit crunch. This timely book shows public se