"The thoroughness of this step-by-step approach is also its greatest strength: Even an experienced self-promoter would probably glean enough new information... to give new life to his marketing effort
Piscopo, a creative services consultant, shows graphic designers and illustrators how to achieve commercial success and build a crisis-safe client base. She walks readers through the process of settin
Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public
