A pioneering global trend forecaster predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades―a must-read guide for business leaders, entrepreneurs and anyone looking for an edge in our chaotic timesTwenty years ago, people around the world prepared for the Y2K computer glitch that would supposedly bring the global economy to its knees. Rather than overnight disruption, humankind instead slipped gradually into two decades of economic and ecological turmoil, extremism, and divisiveness, all set against the backdrop of a newly global and digital civilization. So what’s in store for the next two decades? In this acutely observed guide, renowned trendspotter Marian Salzman, whose past predictions came uncannily close to reality in the '90s and the '00s, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” seemed to become the new
A follow-up to the best-selling Next draws on the authors' work in the fields of global brand growth and "metrosexuality" to make predictions regarding such topics as the end of permanent full-time em
A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors dra
Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard ab
A guide to the future of global business from two advertising experts predicts how current technology will change cultures, life, and business, sometimes in unexpected ways, giving advice on how best
