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"Strategic Management of Technological Innovation, 4e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike oth

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing

Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbo

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive?

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one o

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management proc

The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughsWhat really distinguishes the people who literally change the world--those creative geniuses who

一、以個案引導主題：本版除第1章導論之外，每章章首會介紹一個新穎且有趣的個案，同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的專利之爭」、「蘋果公司如何組織創新」、「麥格納國際公司的碳纖維『輕量化』計畫」五個個案。二、廣而精實的內容：有系統性地說明創新的特性與趨勢，藉以引導企業擬定創新策略，最後教導企業執行創新流程，提出務實的建議與作法。三、新增時事名詞：針對相關議題納入最近的時事名詞，如數位化(digitization)、策略性投資(strategic investment)、研發組合圖(R&D portfolio map)、專利主張實體(Patent Assertion Entity, PAE)、突破性創新者(breakthrough innovators)、腦力激盪法(brainstorming)、評價憂慮(evaluation apprehension)、產出限制(production blocking)、元分析(meta-analysis)、生產損失(production loss)、群體思維(group think)等概念。四、結合本土個案：根據原文每章的主題，精心挑選相應的本土個案延伸學習，本版因應台灣企業及組織現況更新「富強鑫用動態能力培養創新」、「談台灣的行動支付」、「臺鹽華麗轉身成為生技業」、「國泰金控『What if We Could的創新思維』」、「談健豪印刷的組織轉型」、「看全聯數位轉型的策略部署」六個個案。

This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long c

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa