The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price
With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, P
Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them
Build your business, brand, or career with LinkedIn The Complete Idiot's Guide[registered] to LinkedIn will show you how you can easily increase your brand awareness, boost company sales, or take your