The 20th century concept of advertising is dead, and it will have to reinvent itself in order to survive. Based on academic research but written in a comprehensible and digestible way, Advertising Tra
Framing advertising as an essential part of marketing strategy, Advertising Transformed offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the
-An overview of successful corporate strategies supporting stability in the midst of inevitable change -Focuses on lessons learned from failure as well as success -Written by a leading corporate brand
The essays in this collection focus on the dynamic relationship between health and place. Historical and anthropological perspectives are presented – each discipline having a long tradition of engagin
Paths of Thorns is the story of Jacob Abramovich Neufeld (1895–1960), a prominent Soviet Mennonite leader and writer, as well as one of these Mennonites sent to the Gulag.
Paths of Thorns is the story of Jacob Abramovich Neufeld (1895–1960), a prominent Soviet Mennonite leader and writer, as well as one of these Mennonites sent to the Gulag.
In 1956, pioneering psychedelic researchers Abram Hoffer and Humphry Osmond were invited to join members of the Red Pheasant First Nation near North Battleford, Saskatchewan, to participate in a peyot
"First published in 1994, Grand Avenue: A Novel in Stories remains a foundational and critically acclaimed book of American Indian literature. Authored by Greg Sarris, a scholar and tribal administrat
This text is an unbound, binder-ready edition.Unlike any other OB textbook in the market, Neubert, Organizational Behavior empowers students to look at OB through two “lenses:” the traditional, core c
A seven session leader guide to accompany the book A Hopeful Earth. (order # 9781426710377)The environment is God's creation and Christians should be at the front of the crowd when it comes to taking
In the spring of 1624 the painter Anthony Van Dyck (1599 -1641) moved from Genoa to Palermo in Sicily. Soon after Van Dyck's arrival, plague struck Palermo and most of the population died. In the same
It's late January in Loon Lake and bodies abound: A woman on snowshoes has been discovered wedged under a wooden bridge on a cross-country ski trail. A day later, Police Chief Lewellyn Ferris intervie
A hot August afternoon and Midwest Clinic CEO John McNeil has been working late: working on his latest conquest, that is. Jen Williams is 26, in charge of graphics for the hospital's PR division - and
