The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media.&n
The two-volume A Companion to Sparta presents the first comprehensive, multi-authored series of essays to address all aspects of Spartan history and society from its origins in the Greek Dark Ages to
International Negotiations 為 Cambridge Business Skills 系列作，借鑒談判專家具?發性的建議，帶領學生通過十個模組了解整個談判過程，學習成功談判所需的必要語言、技巧和技術，例如如何建立關係、詢問、解碼身體語言、議價和說服等。富挑戰性的角色扮演和建立技能的遊戲進一步發展關鍵談判和語言表達能力。另外，Key and Commentary單元更對談判的
Covering Portugal and Castile in the West to the Latin Kingdom of Jerusalem in the East, this collection focuses on Muslim minorities living in Christian lands during the high Middle Ages, and examine
What is it that keeps professionals in the AEC industry up at night if it is not their ability to design and build good buildings? It's their never-ending search for a competitive advantage - their ab
Praise for Modeling for Insight "Most books on modeling are either too theoretical or too focused on the mechanics of programming. Powell and Batt's emphasis on using simple spreadsheet models to gai
Learn the science of collecting information to make effective decisionsEveryday decisions are made without the benefit of accurate information. Optimal Learning develops the needed principles for gath
Powell, a health training consultant, develops a blended model of clinical supervision for the alcoholism and drug abuse field drawn from the psychodynamic, skills, and family therapy models, and demo
This concise book is a complete and contemporary introduction to Homer and his two master-works, the Iliad and the Odyssey. It explains the “Homeric Question,” illuminating its current status, and cri
Writing: Theory and History of the Technology of Civilization traces the origins of writing tied to speech from ancient Sumer through the Greek alphabet and beyond.Examines the earliest evidence for w
This concise book is a complete and contemporary introduction to Homer and his two master-works, the Iliad and the Odyssey. It explains the “Homeric Question,” illuminating its current status, and cri
Writing: Theory and History of the Technology of Civilization traces the origins of writing tied to speech from ancient Sumer through the Greek alphabet and beyond. Examines the earliest evidence
Small Animal Emergency and Critical Care: Case Studies in Client Communication, Morbidity and Mortality provides a unique opportunity to learn from real-life case examples. Presented as a collection o
This concise book is an ideal introduction to Homer – the poet and his two great epics, the Iliad and the Odyssey. Student-friendly introduction to Homer. Provides historical background and literary r
Understanding approximate dynamic programming (ADP) in large industrial settings helps develop practical and high-quality solutions to problems that involve making decisions in the presence of uncerta
