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465筆商品,12/24頁
Phronesis Marketing: Reconciling Science with Art to Deliver Real-Life Strategies, from International Brands to Craft
作者:Corneliu Vilsan  出版社:Archway Pub  出版日:2020/12/08 裝訂:平裝
定價:810 元, 優惠價:1 810
無庫存,下單後進貨(到貨天數約30-45天)
Advances in National Brand and Private Label Marketing: 10th International Conference, 2023
作者:Juan Carlos Gázquez-Abad(EDI)  出版社:Springer Nature  出版日:2023/06/19 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022
作者:Francisco J. Martínez-López(EDI)  出版社:Springer Nature  出版日:2023/06/11 裝訂:平裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Guerrilla Marketing In Business: Ideas From International Brands And Tips To Yield Much Benefits: How To Help Business With Guerrilla Marketing
作者:Garland Harn  出版社:Independently published  出版日:2021/07/29 裝訂:平裝
定價:440 元, 優惠價:1 440
無庫存,下單後進貨(到貨天數約30-45天)
Advances in Global Marketing ─ A Research Anthology
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of inte
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02-25006600[分機130、131]。
Intelligent Support Systems for Marketing Decisions
作者:Nikolaos F. Matsatsinism; Yannis Siskos  出版社:Kluwer Academic Pub  出版日:2002/10/01 裝訂:精裝
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision
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02-25006600[分機130、131]。
Marketing Libraries in a Web 2.0 World
作者:Dinesh Gupta (EDT); Rejean Savard (EDT)  出版社:De Gruyter  出版日:2011/05/15 裝訂:精裝
Drawn from papers delivered at a meeting of the International Federation of Library Associations Management and Marketing Section working group in advance of the 2010 IFLA general Conference and Assem
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02-25006600[分機130、131]。
Economics of Airline Institutions, Operations and Marketing
作者:Darin Lee (EDT)  出版社:Emerald Group Pub Ltd  出版日:2007/08/29 裝訂:精裝
The second in a new series of books on the economics of the airline industry. The series is comprised of a collection of original, cutting-edge, research papers from an international panel of distingu
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02-25006600[分機130、131]。
Sustainable Innovation ― Trends in Marketing and Management
定價:3150 元, 優惠價:1 3150
無庫存,下單後進貨(到貨天數約30-45天)
Global Marketing Strategies of Emerging Market Firms
滿額折
作者:Shaoming Zou (EDT); En Xie (EDT); Chengli Shu (EDT)  出版社:Emerald Group Pub Ltd  出版日:2017/02/06 裝訂:精裝
This volume of ‘Advances in International Marketing’ is focused on the global marketing strategies of emerging market firms. With their increasing role in international trade, emerging market firms fa
定價:5623 元, 優惠價:79 4442
無庫存,下單後進貨(到貨天數約30-45天)
The Sage Handbook of Marketing Theory
作者:Pauline Maclaran (EDT); Michael Saren (EDT); Barbara Stern (EDT); Mark Tadajewski (EDT)  出版社:SAGE Publications UK  出版日:2009/12/22 裝訂:精裝
This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. Th
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advanced Theory and Practice in Sport Marketing
作者:Eric C. Schwarz and Jason D. Hunter  出版社:Routledge UK  出版日:2018/01/03 裝訂:精裝
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Global Marketing ─ Contemporary Theory, Practice, and Cases
作者:Naomi Hodgson; Amanda Fulford  出版社:Routledge UK  出版日:2016/05/12 裝訂:精裝
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.International markets present different challenges that require
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Global Marketing ─ Contemporary Theory, Practice, and Cases
作者:Lorna Unwin; Alison Fuller  出版社:Routledge UK  出版日:2016/05/12 裝訂:平裝
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.International markets present different challenges that require
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Advanced Theory and Practice in Sport Marketing
90折
作者:Eric C. Schwarz and Jason D. Hunter  出版社:Routledge UK  出版日:2018/01/03 裝訂:平裝
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice
定價:2834 元, 優惠價:9 2551
無庫存,下單後進貨(到貨天數約45-60天)
Rowntree and the Marketing Revolution, 1862–1969
90折
作者:Robert Fitzgerald  出版社:Cambridge Univ Pr  出版日:2007/01/25 裝訂:平裝
Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
定價:3249 元, 優惠價:9 2924
無庫存,下單後進貨(到貨天數約45-60天)
Rowntree and the Marketing Revolution, 1862–1969
作者:Robert Fitzgerald  出版社:Cambridge Univ Pr  出版日:1995/01/05 裝訂:精裝
Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Contemplating Corporate Marketing, Identity and Communication
90折
作者:Klement Podnar (EDT); John Balmer (EDT)  出版社:Routledge UK  出版日:2016/02/29 裝訂:平裝
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and
定價:3132 元, 優惠價:9 2819
無庫存,下單後進貨(到貨天數約30-45天)
Karma Cola ─ Marketing the Mystic East
滿額折
作者:Gita Mehta  出版社:Vintage Books  出版日:1994/07/01 裝訂:平裝
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be f
定價:488 元, 優惠價:79 386
無庫存,下單後進貨(到貨天數約30-45天)
The Palgrave Handbook of Interactive Marketing
作者:Wang; Cheng Lu  出版社:Springer International Publishing AG  出版日:2023/01/11 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
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