international marketing - 三民網路書店

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The Valley of 10,000 Smokes ─ Revisiting the Alaskan Sublime

作者：Gary Freeburg 出版社：Intl Pub Marketing 出版日：2012/10/15 裝訂：精裝

Distributed by International Publishers Marketing, this horizontal-format book showcases the black and white and color landscape photographs of Gary Freeburg, following in the footsteps of National Ge

定價：1750 元，優惠價：1 1750

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Dictionary of Business and Economic Terms

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402.

Dictionary of Business and Economic Terms

作者：Jack P. Friedman Ph.D. (EDT); Suzanne S. Barnhill; Stephen Hartman; Jeffrey Clark; Lowell B. Howard 出版社：Barrons Educational Series Inc 出版日：2012/05/01 裝訂：平裝

A reference that includes more than 8,000 definitions of key terms covers taxation, computers and the Internet, finance, real estate, marketing, advertising, international business and much more. Orig

定價：525 元，優惠價：79 415

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Managing Social Robotics and Socio-cultural Business Norms：Parallel Worlds of Emerging AI and Human Virtues

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403.

Managing Social Robotics and Socio-cultural Business Norms：Parallel Worlds of Emerging AI and Human Virtues

作者：Arora; Anshu Saxena; Jentjens; Sabine; Arora; Amit; McIntyre; John R.; Sepehri; Mohamad 出版社：Springer International Publishing AG 出版日：2022/07/19 裝訂：精裝

定價：2204 元，優惠價：95 2094

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404.

Market Response Models：Econometric and Time Series Analysis

作者：Dominique M. Hanssens; Leonard J. Parsons; Randall L. Schultz 出版社：Springer-Verlag New York Inc. 出版日：2003/01/22 裝訂：平裝

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405.

Electrical Product Compliance and Safety Engineering

作者：Steli Loznen; Constantin Bolintineanu; Jan Swart 出版社：Artech House 出版日：2017/05/31 裝訂：精裝

The authors, who are engineers, outline the product compliance and safety engineering required in the design, testing, manufacturing, and marketing of electrical products. They address international r

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90折

406.

行銷管理全球觀

作者：Kamran Kashani‧Dominique Turpin 出版社：弘智文化 出版日：2002/06/10 裝訂：平裝

鑑於全球的企業越來越邁向國際化，行銷活動在各個市場所面臨的挑戰也越來越多樣化，本書主要的目的在於討論行銷管理的國際觀，並回應上述的相關議題。本書由國際知名的瑞士洛桑國際管理學院IMD所編著，書中所附的數十篇個案涵蓋美洲、亞洲、歐洲，對於培養讀者的國際視野必然大有助益。

定價：600 元，優惠價：9 540

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407.

Salento.it: South Italy

作者：International Performance Marketing 出版社：Independently published 出版日：2023/06/20 裝訂：平裝

定價：740 元，優惠價：1 740

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408.

Cooling Water Treatment ― Principles and Practice

作者：Colin Frayne 出版社：Chemical Pub Co 出版日：1999/09/01 裝訂：精裝

Through a practical and international approach, this reference addresses modern theory, practice, management, purchasing, and marketing of cooling water systems. Analyzes factors that may compromise a

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滿額折

409.

Networks of Entertainment

作者：Frank Kessler (EDT) 出版社：Indiana Univ Pr 出版日：2008/02/01 裝訂：平裝

This collection of essays explores the complex issue of film distribution from the invention of cinema into the 1910s. From regional distribution networks to international marketing strategies, from t

定價：1258 元，優惠價：1 1258

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11 September 2001—Strategic Implications of the World Trade Centre Attack

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410.

11 September 2001—Strategic Implications of the World Trade Centre Attack

作者：Ernst Neuland; Gerrit Olivier; Dani Venter 出版社：Intl Pub Marketing 出版日：2012/03/15 裝訂：平裝

First published in South Africa in 2002, this book is a dated but informative historical account of the attacks and the changes brought about in the US, South Africa, and the international community.

定價：525 元，優惠價：1 525

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Trade and Public Health ― The Wto, Tobacco, Alcohol, and Diet

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411.

Trade and Public Health ― The Wto, Tobacco, Alcohol, and Diet

作者：Benn McGrady 出版社：Cambridge Univ Pr 出版日：2014/01/02 裝訂：平裝

Non-communicable diseases, associated with risk factors such as tobacco consumption, poor diet and alcohol use, represent a growing health burden around the world. The seriousness of non-communicable diseases is reflected in the adoption of international instruments such as the WHO Framework Convention on Tobacco Control; the WHO Global Strategy on Diet, Physical Activity and Health; and the WHO Global Strategy to Reduce the Harmful Use of Alcohol. In line with these instruments, states are beginning to use measures such as taxes, restrictions on marketing, product regulation and labeling measures for public health purposes. This book examines the extent to which the law of the World Trade Organization restricts domestic implementation of these types of measures. The relationship between international health instruments and the WTO Agreement is examined, as are the WTO covered agreements themselves.

定價：2339 元，優惠價：9 2105

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412.

Dispute Settlement Reports 2012

作者：World Trade Organization 出版社：Cambridge Univ Pr 出版日：2014/03/31 裝訂：精裝

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh Agreement Establishing the World Trade Organization. These are the WTO authorized and paginated reports in English. An essential addition to the library of all practising and academic trade lawyers and needed by students worldwide taking courses in international economic or trade law. DSR 2012: IV reports on United States - Measures Concerning the Importation, Marketing and Sale of Tuna and Tuna Products (WT/DS381).

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滿額折

413.

Shark Stories

作者：Al J. Venter 出版社：Intl Pub Marketing 出版日：2013/01/30 裝訂：平裝

Al Venter has been free-diving (without cages) with sharks for 40 years and has had three of his friends killed by them. The international author known for his war writing now turns his efforts on hig

定價：1470 元，優惠價：1 1470

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414.

Special Issue

作者：Stephen L. Vargo (EDT); Robert L. Lusch (EDT) 出版社：Emerald Group Pub Ltd 出版日：2012/06/02 裝訂：精裝

For this special issue of the Review of Marketing Research, editors Vargo (University of Hawaii) and Lusch (University of Arizona) unite international contributors in business, entrepreneurship, and m

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415.

Creativity in Product Innovation

作者：Jacob Goldenberg 出版社：Cambridge Univ Pr 出版日：2002/01/03 裝訂：平裝

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many

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416.

Performance of Financial Institutions：Efficiency, Innovation, Regulation

作者：Patrick T. Harker 出版社：Cambridge Univ Pr 出版日：2000/05/15 裝訂：精裝

The efficient operation of financial intermediaries - banks, insurance and pension fund firms, government agencies - is instrumental for the efficient functioning of the financial system and the fuelling of the economies of the twenty-first century. But what drives the performance of these institutions in today's global environment? The interdisciplinary and international perspective of this volume offers a deep understanding of the drivers of performance in financial institutions. World-renowned scholars from economics, finance, operations management and marketing, and leading industry professionals, bring their expertise to bear. Among their concerns are: the definition and measurement of the efficiency of such institutions; benchmarks of efficiency; identification of performance drivers and measurement of their effects; the impact of financial innovation and information technologies on performance; the effects of process design, human resource management policies and regulations on

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417.

Creativity in Product Innovation

作者：Jacob Goldenberg 出版社：Cambridge Univ Pr 出版日：2002/01/03 裝訂：精裝

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many

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90折

418.

Glaxo：A History to 1962

作者：R. P. T. Davenport-Hines 出版社：Cambridge Univ Pr 出版日：2012/03/29 裝訂：平裝

Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.

定價：1949 元，優惠價：9 1754

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Understanding Foreign Policy Decision Making

90折

419.

Understanding Foreign Policy Decision Making

作者：Alex Mintz 出版社：Cambridge Univ Pr 出版日：2010/02/22 裝訂：平裝

Understanding Foreign Policy Decision Making presents a psychological approach to foreign policy decision making. This approach focuses on the decision process, dynamics, and outcome. The book includes a wealth of extended real-world case studies and examples that are woven into the text. The cases and examples, which are written in an accessible style, include decisions made by leaders of the United States, Israel, New Zealand, Cuba, Iceland, United Kingdom, and others. In addition to coverage of the rational model of decision making, levels of analysis of foreign policy decision making, and types of decisions, the book includes extensive material on alternatives to the rational choice model, the marketing and framing of decisions, cognitive biases, and domestic, cultural, and international influences on decision making in international affairs. Existing textbooks do not present such an approach to foreign policy decision making, international relations, American foreign policy, and c

定價：1884 元，優惠價：9 1696

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90折

420.

Ethics in Marketing：International Cases

作者：Patrick E. Murphy; Gene R. Laczniak and Andrea Prothero 出版社：Routledge UK 出版日：2012/02/07 裝訂：平裝

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marke

定價：2534 元，優惠價：9 2281

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The Valley of 10,000 Smokes ─ Revisiting the Alaskan Sublime

Dictionary of Business and Economic Terms

Managing Social Robotics and Socio-cultural Business Norms：Parallel Worlds of Emerging AI and Human Virtues

Market Response Models：Econometric and Time Series Analysis

Electrical Product Compliance and Safety Engineering

行銷管理全球觀

Salento.it: South Italy

Cooling Water Treatment ― Principles and Practice

Networks of Entertainment

11 September 2001—Strategic Implications of the World Trade Centre Attack

Trade and Public Health ― The Wto, Tobacco, Alcohol, and Diet

Dispute Settlement Reports 2012

Shark Stories

Special Issue

Creativity in Product Innovation

Performance of Financial Institutions：Efficiency, Innovation, Regulation

Creativity in Product Innovation

Glaxo：A History to 1962

Understanding Foreign Policy Decision Making

Ethics in Marketing：International Cases