international marketing - 三民網路書店

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The Zen Of Fundraising: 89 Timeless Ideas To Strengthen And Develop Your Donor Relationships

作者：Burnett 出版社：John Wiley & Sons Inc 出版日：2006/03/20 裝訂：平裝

Burnett, an international fundraising, marketing, and communications specialist, draws on his experience to present 89 "nuggets of information" representing major factors in donor relationship develop

定價：1033 元，優惠價：9 930

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422.

Electronic Commerce - Strategies And Models For Business-To-Business Trading

作者：Timmers 出版社：John Wiley & Sons Inc 出版日：2000/07/27 裝訂：平裝

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to b

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423.

Dispute Settlement Reports 2017

作者：World Trade Organization 出版社：Cambridge Univ Pr 出版日：2018/12/31 裝訂：精裝

The Dispute Settlement Reports are the WTO authorized and paginated reports in English. They are an essential addition to the library of all practicing and academic trade lawyers and needed by students worldwide taking courses in international economic or trade law. DSR 2017: Volume 8 reports on Indonesia - Measures Concerning the Importation of Chicken Meat and Chicken Products (WT/DS484), United States - Measures Concerning the Importation, Marketing and Sale of Tuna and Tuna Products (WT/DS381/ARB) and United States - Anti-Dumping and Countervailing Measures on Large Residential Washers from Korea (WT/DS464/RPT).

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424.

Critical Concerns in Transfer Pricing and Practice

作者：Wagdy M. Abdallah 出版社：Praeger Pub Text 出版日：2004/07/30 裝訂：精裝

For multinational corporations (MNCs), there is arguably no more important operational function that affects all areas of manufacturing, marketing, management, and finance as international transfer pr

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The Cambridge Companion to Eighteenth-Century Opera

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425.

The Cambridge Companion to Eighteenth-Century Opera

作者：Anthony R. DelDonna 出版社：Cambridge Univ Pr 出版日：2009/07/31 裝訂：平裝

Reflecting a wide variety of approaches to eighteenth-century opera, this Companion brings together leading international experts in the field to provide a valuable reference source. Viewing opera as a complex and fascinating form of art and social ritual, rather than reducing it simply to music and text analysis, individual essays investigate aspects such as audiences, architecture of the theaters, marketing, acting style, and the politics and strategy of representing class and gender. Overall, the volume provides a synthesis of well established knowledge, reflects recent research on eighteenth-century opera, and stimulates further research. The reader is encouraged to view opera as a cultural phenomenon that can reveal aspects of our culture, both past and present. Eighteenth-century opera is experiencing continuing critical and popular success through innovative and provoking productions world-wide, and this Companion will appeal to opera goers as well as to students and teachers of

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90折

426.

Transformations in Slavery

作者：Paul E. Lovejoy 出版社：Cambridge Univ Pr 出版日：2011/10/31 裝訂：平裝

This history of African slavery from the fifteenth to the early twentieth centuries examines how indigenous African slavery developed within an international context. Paul E. Lovejoy discusses the medieval Islamic slave trade and the Atlantic trade as well as the enslavement process and the marketing of slaves. He considers the impact of European abolition and assesses slavery's role in African history. The book corrects the accepted interpretation that African slavery was mild and resulted in the slaves' assimilation. Instead, slaves were used extensively in production, although the exploitation methods and the relationships to world markets differed from those in the Americas. Nevertheless, slavery in Africa, like slavery in the Americas, developed from its position on the periphery of capitalist Europe. This new edition revises all statistical material on the slave trade demography and incorporates recent research and an updated bibliography.

定價：1559 元，優惠價：9 1403

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427.

Transformations in Slavery

作者：Paul E. Lovejoy 出版社：Cambridge Univ Pr 出版日：2011/10/31 裝訂：精裝

This history of African slavery from the fifteenth to the early twentieth centuries examines how indigenous African slavery developed within an international context. Paul E. Lovejoy discusses the medieval Islamic slave trade and the Atlantic trade as well as the enslavement process and the marketing of slaves. He considers the impact of European abolition and assesses slavery's role in African history. The book corrects the accepted interpretation that African slavery was mild and resulted in the slaves' assimilation. Instead, slaves were used extensively in production, although the exploitation methods and the relationships to world markets differed from those in the Americas. Nevertheless, slavery in Africa, like slavery in the Americas, developed from its position on the periphery of capitalist Europe. This new edition revises all statistical material on the slave trade demography and incorporates recent research and an updated bibliography.

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428.

Dispute Settlement Reports 2015

作者：World Trade Organization 出版社：Cambridge Univ Pr 出版日：2017/07/25 裝訂：精裝

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh Agreement Establishing the World Trade Organization. These are the WTO authorized and paginated reports in English. They are an essential addition to the library of all practicing and academic trade lawyers, and needed by students worldwide taking courses in international economic or trade law. DSR 2015: Volume 10 reports on United States - Measures Concerning the Importation, Marketing and Sale of Tuna and Tuna Products - Recourse to Article 21.5 of the DSU by Mexico (WT/DS381).

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429.

Trademark and Unfair Competition Conflicts ─ Historical-comparative, Doctrinal, and Economic Perspectives

作者：Tim W. Dornis 出版社：Cambridge Univ Pr 出版日：2017/03/31 裝訂：精裝

With the rise of internet marketing and e-commerce around the world, international and cross-border conflicts in trademark and unfair competition law have become increasingly important. In this groundbreaking work, Tim Dornis - who, in addition to his scholarly pursuits, has worked as an attorney, a public prosecutor, and a judge, giving him experience in both civil and common-law jurisdictions - presents the historical-comparative, doctrinal, and economic aspects of trademark and unfair competition conflicts law. The book should be read by any scholar or practitioner interested in the international aspects of intellectual property generally, and trademark and unfair competition law specifically. This title is available as Open Access.

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430.

Brands, Geographic Origin, and the Global Economy ― A History from the Nineteenth Century to the Present

作者：David M. Higgins 出版社：Cambridge Univ Pr 出版日：2018/05/31 裝訂：精裝

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed c

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431.

Dispute Settlement Reports 2019

作者：World Trade Organization 出版社：Cambridge Univ Pr 出版日：2021/04/30 裝訂：精裝

These are the WTO's authorized and paginated reports in English. They are an essential addition to the library of all practising trade lawyers and a useful tool for students and academics worldwide working in the field of international economic or trade law. DSR 2019: Volume III contains the panel and Appellate Body reports on 'United States - Measures Concerning the Importation, Marketing and Sale of Tuna and Tuna Products (WT/DS381), Recourse to Article 21.5 of the DSU by the United States', 'Second Recourse to Article 21.5 of the DSU by Mexico'.

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432.

Lexical Conflict ─ Theory and Practice

作者：Danko Šipka 出版社：Cambridge Univ Pr 出版日：2015/09/30 裝訂：精裝

The first practical study of its kind, Lexical Conflict presents a taxonomy of cross-linguistic lexical differences, with thorough discussion of zero equivalence, multiple equivalence and partial equivalence across languages. Illustrated with numerous examples taken from over one hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and solutions for the lexicographic treatment of these differences. The text combines theoretical and applied linguistic perspectives to create an essential guide for students, researchers and practitioners in linguistics, anthropology, cross-cultural psychology, translation, interpretation and international marketing.

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433.

Dispute Settlement Reports 2014 ― Pages 363?02

作者：World Trade Organization 出版社：Cambridge Univ Pr 出版日：2016/04/01 裝訂：精裝

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh Agreement Establishing the World Trade Organization. These are the WTO authorized and paginated reports in English. An essential addition to the library of all practicing and academic trade lawyers and needed by students worldwide taking courses in international economic or trade law. DSR 2014: Volume 2 reports on European Communities - Measures Prohibiting the Importation and Marketing of Seal Products (WT/DS400, WT/DS401).

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434.

Dispute Settlement Reports 2014 ― Pages 1?62

作者：World Trade Organization 出版社：Cambridge Univ Pr 出版日：2016/04/01 裝訂：精裝

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh Agreement Establishing the World Trade Organization. These are the WTO authorized and paginated reports in English. An essential addition to the library of all practicing and academic trade lawyers and needed by students worldwide taking courses in international economic or trade law. DSR 2014: Volume 1 reports on European Communities - Measures Prohibiting the Importation and Marketing of Seal Products (WT/DS400, WT/DS401).

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435.

Trade and Public Health ─ The WTO, Tobacco, Alcohol, and Diet

作者：Benn McGrady 出版社：Cambridge Univ Pr 出版日：2011/03/31 裝訂：精裝

Non-communicable diseases, associated with risk factors such as tobacco consumption, poor diet and alcohol use, represent a growing health burden around the world. The seriousness of non-communicable diseases is reflected in the adoption of international instruments such as the WHO Framework Convention on Tobacco Control; the WHO Global Strategy on Diet, Physical Activity and Health; and the WHO Global Strategy to Reduce the Harmful Use of Alcohol. In line with these instruments, states are beginning to use measures such as taxes, restrictions on marketing, product regulation and labeling measures for public health purposes. This book examines the extent to which the law of the World Trade Organization restricts domestic implementation of these types of measures. The relationship between international health instruments and the WTO Agreement is examined, as are the WTO covered agreements themselves.

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436.

Sport Entrepreneurship and Innovation

作者：Vanessa Ratten (EDT); Jo蝺?J. Ferreira (EDT) 出版社：Taylor & Francis 出版日：2016/12/19 裝訂：平裝

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how

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437.

Sport Entrepreneurship and Innovation

作者：Vanessa Ratten (EDT); Jo蝺?J. Ferreira (EDT) 出版社：Taylor & Francis 出版日：2016/12/19 裝訂：精裝

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how

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滿額折

438.

Lexical Conflict ― Theory and Practice

作者：Danko Šipka 出版社：Cambridge Univ Pr 出版日：2019/03/28 裝訂：平裝

The first practical study of its kind, Lexical Conflict presents a taxonomy of cross-linguistic lexical differences, with thorough discussion of zero equivalence, multiple equivalence and partial equivalence across languages. Illustrated with numerous examples taken from over one hundred world languages, this work is an exhaustive exploration of cross-linguistic and cross-cultural differences, presenting guidelines and solutions for the lexicographic treatment of these differences. The text combines theoretical and applied linguistic perspectives to create an essential guide for students, researchers and practitioners in linguistics, anthropology, cross-cultural psychology, translation, interpretation and international marketing.

定價：1624 元，優惠價：9 1462

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滿額折

439.

Faithful: A Novel

作者：Davitt Sigerson 出版社：Anchor Books 出版日：2005/03/08 裝訂：平裝

Nick and Trish married within two months of meeting each other. A thoroughly modern couple with demanding careers–Nick is a stock trader, Trish works in international marketing–they are drawn together

定價：453 元，優惠價：79 358

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Internationalization of Companies from Developing Countries

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440.

Internationalization of Companies from Developing Countries

作者：John E. Kuada; Olav Jull Srensen 出版社：Taylor & Francis 出版日：2000/06/01 裝訂：平裝

Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers a

定價：4947 元，優惠價：79 3908

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The Zen Of Fundraising: 89 Timeless Ideas To Strengthen And Develop Your Donor Relationships

Electronic Commerce - Strategies And Models For Business-To-Business Trading

Dispute Settlement Reports 2017

Critical Concerns in Transfer Pricing and Practice

The Cambridge Companion to Eighteenth-Century Opera

Transformations in Slavery

Transformations in Slavery

Dispute Settlement Reports 2015

Trademark and Unfair Competition Conflicts ─ Historical-comparative, Doctrinal, and Economic Perspectives

Brands, Geographic Origin, and the Global Economy ― A History from the Nineteenth Century to the Present

Dispute Settlement Reports 2019

Lexical Conflict ─ Theory and Practice

Dispute Settlement Reports 2014 ― Pages 363?02

Dispute Settlement Reports 2014 ― Pages 1?62

Trade and Public Health ─ The WTO, Tobacco, Alcohol, and Diet

Sport Entrepreneurship and Innovation

Sport Entrepreneurship and Innovation

Lexical Conflict ― Theory and Practice

Faithful: A Novel

Internationalization of Companies from Developing Countries