international marketing - 三民網路書店

滿額折

The Design of Sites ─ Patterns For Creating Winning Web Sites

作者：Douglas K. Van Duyne; James A. Landay; Jason I. Hong 出版社：Pearson P T R 出版日：2006/12/08 裝訂：平裝

Praise for the second edition of The Design of Sites "In my worldwide IBM marketing role, I have the benefit of working with some of the finest international interactive agencies and internal Web

定價：2275 元，優惠價：1 2275

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442.

Start-Up Creation：The Smart Eco-efficient Built Environment

作者：Pacheco-Torgal; Fernando (University of Minho; Portugal); Rasmussen; Erik Stavnsager (Department of Marketing and Management; International Business & Entrepreneurship; University of Southern Denmark 出版社：Elsevier Science Publishing Co Inc 出版日：2020/05/01 裝訂：平裝

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90折

443.

Managing Services

作者：Alan Nankervis 出版社：Cambridge Univ Pr 出版日：2005/10/05 裝訂：平裝

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

定價：3184 元，優惠價：9 2866

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444.

The Strategic Defense Initiative

作者：Edward Reiss 出版社：Cambridge Univ Pr 出版日：1992/07/23 裝訂：精裝

This history of the Strategic Defense Initiative ranges across politics, economics, strategic studies and international relations, and provides the latest research into the SDI interest groups, the distribution of contracts, and the politics of influence. It discusses the wider contexts of 'Star Wars', such as alliance management, marketing, and domestic politics, and its military spin-offs, especially for anti-satellite (ASAT) and 'space control' programmes. The author tests the theoretical literature on the dynamics of the arms race by using SDI as a case study, and draws evidence from sources such as congressional hearings, interviews, the trade press, restricted briefing papers, and documents obtained under the US Freedom of Information Act. The book follows the fortunes of strategic defence into the changed global conditions of the 1990s, following the collapse of the Soviet bloc, the Gulf War, and President Bush's announcement of a refocused SDI, the Global Protection Against Lim

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445.

Glaxo：A History to 1962

作者：R. P. T. Davenport-Hines 出版社：Cambridge Univ Pr 出版日：1992/11/26 裝訂：精裝

Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.

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Understanding Foreign Policy Decision Making

90折

446.

Understanding Foreign Policy Decision Making

作者：Alex Mintz 出版社：Cambridge Univ Pr 出版日：2010/03/08 裝訂：精裝

Understanding Foreign Policy Decision Making presents a psychological approach to foreign policy decision making. This approach focuses on the decision process, dynamics, and outcome. The book includes a wealth of extended real-world case studies and examples that are woven into the text. The cases and examples, which are written in an accessible style, include decisions made by leaders of the United States, Israel, New Zealand, Cuba, Iceland, United Kingdom, and others. In addition to coverage of the rational model of decision making, levels of analysis of foreign policy decision making, and types of decisions, the book includes extensive material on alternatives to the rational choice model, the marketing and framing of decisions, cognitive biases, and domestic, cultural, and international influences on decision making in international affairs. Existing textbooks do not present such an approach to foreign policy decision making, international relations, American foreign policy, and c

定價：2924 元，優惠價：9 2632

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447.

The Cambridge Companion to Eighteenth-Century Opera

作者：Anthony R. DelDonna 出版社：Cambridge Univ Pr 出版日：2009/07/31 裝訂：精裝

Reflecting a wide variety of approaches to eighteenth-century opera, this Companion brings together leading international experts in the field to provide a valuable reference source. Viewing opera as a complex and fascinating form of art and social ritual, rather than reducing it simply to music and text analysis, individual essays investigate aspects such as audiences, architecture of the theaters, marketing, acting style, and the politics and strategy of representing class and gender. Overall, the volume provides a synthesis of well established knowledge, reflects recent research on eighteenth-century opera, and stimulates further research. The reader is encouraged to view opera as a cultural phenomenon that can reveal aspects of our culture, both past and present. Eighteenth-century opera is experiencing continuing critical and popular success through innovative and provoking productions world-wide, and this Companion will appeal to opera goers as well as to students and teachers of

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448.

The Strategic Defense Initiative

作者：Edward Reiss 出版社：Cambridge Univ Pr 出版日：2008/01/21 裝訂：平裝

This history of the Strategic Defense Initiative ranges across politics, economics, strategic studies and international relations, and provides the latest research into the SDI interest groups, the distribution of contracts, and the politics of influence. It discusses the wider contexts of 'Star Wars', such as alliance management, marketing, and domestic politics, and its military spin-offs, especially for anti-satellite (ASAT) and 'space control' programmes. The author tests the theoretical literature on the dynamics of the arms race by using SDI as a case study, and draws evidence from sources such as congressional hearings, interviews, the trade press, restricted briefing papers, and documents obtained under the US Freedom of Information Act. The book follows the fortunes of strategic defence into the changed global conditions of the 1990s, following the collapse of the Soviet bloc, the Gulf War, and President Bush's announcement of a refocused SDI, the Global Protection Against Lim

定價：1689 元，優惠價：9 1520

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449.

Handbook of Research on Customer Engagement

作者：Linda D. Hollebeek (EDT); David E. Sprott (EDT) 出版社：Edward Elgar Pub 出版日：2019/11/29 裝訂：精裝

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing fie

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450.

The Economics of E-Commerce

作者：Michael R. Baye; Morgan John 出版社：Edward Elgar UK 出版日：2016/10/28 裝訂：精裝

This comprehensive collection, edited by two pioneers of e-commerce, presents thirty of the most important papers written in the fields of economics, marketing and strategy. Topics covered include eva

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451.

Market Segmentation ― Conceptual and Methodological Foundations

作者：Michel Wedel; Wagner A. Kamakura 出版社：Kluwer Academic Pub 出版日：1999/11/01 裝訂：精裝

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration

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452.

Market Segmentation ─ Conceptual and Methodological Foundations

作者：Michel Wedel; Wagner A. Kamakura 出版社：Springer Verlag 出版日：2012/10/17 裝訂：平裝

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration

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453.

Advanced Methods for Modeling Markets

作者：Peter S. H. Leeflang (EDT); Jaap E. Wieringa (EDT); T. H. A. Bijmolt (EDT); Koen H. Pauwels (EDT) 出版社：Springer Verlag 出版日：2017/09/06 裝訂：精裝

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, str

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454.

The Routledge Handbook of Agricultural Economics

作者：Gail L. Cramer (EDT) 出版社：Routledge 出版日：2018/06/07 裝訂：精裝

Agricultural economics includes applied economics and the fields of consumer and food economics, production and farm management, marketing, policy, and finance as well as economic development and inte

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455.

The Advertising Handbook

作者：Helen Powell; Jonathan Hardy; Iain Macrury 出版社：Routledge 出版日：2018/03/06 裝訂：精裝

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of t

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456.

Branded Content and Entertainment in Advertising：A Theoretical and Empirical Study of Creative Advertising Practices

作者：Maria Rodriguez-Rabadan (International University of La Rioja Benito Spain.) 出版社：PBKTYFRL 出版日：2023/06/23 裝訂：精裝

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457.

Motherhoods, Markets and Consumption ─ The Making of Mothers in Contemporary Western Cultures

作者：Stephanie O'donohoe (EDT); Margaret Hogg (EDT); Pauline Maclaran (EDT); Lydia Martens (EDT); Lorna Stevens (EDT) 出版社：Taylor & Francis 出版日：2013/09/23 裝訂：精裝

It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in

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458.

Global Marketing：Contemporary Theory, Practice, and Cases

作者：Ilan Alon; Eugene Jaffe; Christiane Prange and Donata Vianelli 出版社：Routledge 出版日：2020/08/17 裝訂：平裝

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w

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459.

Global Marketing：Contemporary Theory, Practice, and Cases

作者：Ilan Alon; Eugene Jaffe; Christiane Prange and Donata Vianelli 出版社：Routledge 出版日：2020/08/17 裝訂：精裝

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w

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90折

460.

Duke Ellington Studies

作者：John Howland 出版社：Cambridge Univ Pr 出版日：2020/02/20 裝訂：平裝

Duke Ellington (1899–1974) is widely considered the jazz tradition's most celebrated composer. This engaging yet scholarly volume explores his long career and his rich cultural legacy from a broad range of in-depth perspectives, from the musical and historical to the political and international. World-renowned scholars and musicians examine Ellington's influence on jazz music, its criticism, and its historiography. The chronological structure of the volume allows a clear understanding of the development of key themes, with chapters surveying his work and his reception in America and abroad. By both expanding and reconsidering the contexts in which Ellington, his orchestra, and his music are discussed, Duke Ellington Studies reflects a wealth of new directions that have emerged in jazz studies, including focuses on music in media, class hierarchy discourse, globalization, cross-cultural reception, and the role of marketing, as well as manuscript score studies and performance studies.

定價：1499 元，優惠價：9 1349

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The Design of Sites ─ Patterns For Creating Winning Web Sites

Start-Up Creation：The Smart Eco-efficient Built Environment

Managing Services

The Strategic Defense Initiative

Glaxo：A History to 1962

Understanding Foreign Policy Decision Making

The Cambridge Companion to Eighteenth-Century Opera

The Strategic Defense Initiative

Handbook of Research on Customer Engagement

The Economics of E-Commerce

Market Segmentation ― Conceptual and Methodological Foundations

Market Segmentation ─ Conceptual and Methodological Foundations

Advanced Methods for Modeling Markets

The Routledge Handbook of Agricultural Economics

The Advertising Handbook

Branded Content and Entertainment in Advertising：A Theoretical and Empirical Study of Creative Advertising Practices

Motherhoods, Markets and Consumption ─ The Making of Mothers in Contemporary Western Cultures

Global Marketing：Contemporary Theory, Practice, and Cases

Global Marketing：Contemporary Theory, Practice, and Cases

Duke Ellington Studies