international marketing - 三民網路書店

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共465筆商品，24/24頁

90折

461.

Global Strategic Management

作者：Philippe Lasserre 出版社：Bloomsbury Academic UK 出版日：2022/11/17 裝訂：平裝

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukrai

定價：3189 元，優惠價：9 2870

無庫存，下單後進貨(到貨天數約45-60天)

Trademark and Unfair Competition Conflicts：Historical-Comparative, Doctrinal, and Economic Perspectives

90折

462.

Trademark and Unfair Competition Conflicts：Historical-Comparative, Doctrinal, and Economic Perspectives

作者：Tim W. Dornis 出版社：Cambridge Univ Pr 出版日：2019/03/21 裝訂：平裝

With the rise of internet marketing and e-commerce around the world, international and cross-border conflicts in trademark and unfair competition law have become increasingly important. In this groundbreaking work, Tim Dornis - who, in addition to his scholarly pursuits, has worked as an attorney, a public prosecutor, and a judge, giving him experience in both civil and common-law jurisdictions - presents the historical-comparative, doctrinal, and economic aspects of trademark and unfair competition conflicts law. The book should be read by any scholar or practitioner interested in the international aspects of intellectual property generally, and trademark and unfair competition law specifically. This title is available as Open Access.

定價：2219 元，優惠價：9 1997

無庫存，下單後進貨(到貨天數約45-60天)

463.

European Consumers in the Digital Era：Implications of Technology, Media and Culture on Consumer Behavior

作者：Bartosik-Purgat; Malgorzata (Department of International Management; Institute of International Business and Economics; Poznan University of Economics and Business; Poland.); Filimon; Nela (Department 出版社：PBKTYFRL 出版日：2022/10/13 裝訂：精裝

無法訂購

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

464.

Intercultural Postgraduate Supervision ─ Reimagining Time, Place and Knowledge

作者：Catherine Manathunga 出版社：Taylor & Francis 出版日：2014/07/03 裝訂：精裝

"The impact of globalisation and aggressive marketing by universities has increased the flow of international or culturally diverse students enrolling in postgraduate research degree programs outside

無法訂購

若需訂購本書，請電洽客服
02-25006600[分機130、131]。

International Marketing: Planning And Practice

95折

465.

International Marketing: Planning And Practice

作者：Samli 出版社：華泰 裝訂：平裝

定價：700 元，優惠價：95 665

無庫存，下單後進貨(採購期約4~10個工作天)

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