哀兵與優勢者品牌傳記的相對效果:以品牌概念形象、產品知覺身體風險為干擾The Comparative Effects of Underdog and Top-Dog BrandBiographies: The Moderation of Brand Concept Images andPerceived Physical Risk of Products運動休閒行為理論模式之進化一目標導向行為模式
S&P 1500 CEO與CFO從事高爾夫運動之球技、頻率及社交活動對公司R&D投資績效表現之影響The Impact of S&P 1500 CEOs’ and CFOs’ Golfing Skill,Frequency and Social Activities on Company’ s R&DPerformance休閒產業以經營策略的觀點來探討服務創新對顧客