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464筆商品,18/24頁
The Elements Of International English Style ─ A Guide To Writing Correspondence, Reports, Technical Documents, And Internet Pages For A Global Audience
滿額折
作者:Edmond H. Weiss  出版社:M E Sharpe Inc  出版日:2005/02/28 裝訂:平裝
Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examp
定價:3126 元, 優惠價:1 3126
無庫存,下單後進貨(到貨天數約30-45天)
THE FAST FORWARD MBA IN BUSINESS
作者:O'BRIEN  出版社:JOHN WILEY & SONS;INC.  出版日:1996/03/23 裝訂:平裝
The ultimate crash course in business From marketing to economics to international business to puzzling intangibles like corporate culture and leadership styles, this compact book launches Th
定價:427 元, 優惠價:1 427
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Montessori, Dewey, and Capitalism
作者:Jerry Kirkpatrick  出版社:Tlj Books  出版日:2008/02/28 裝訂:平裝
Kirkpatrick (international business and marketing, California State Polytechnic U., Pomona) presents a philosophy of education for scholars and practitioners in education, philosophy, and psychology.
定價:853 元, 優惠價:1 853
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The Archaeology of Mendip: 500,000 Years of Change and Continuity
滿額折
作者:Jodie Lewis (EDT)  出版社:Heritage Marketing & Pubns Ltd  出版日:2011/03/30 裝訂:平裝
The Mendip Hills in Somerset, south-west England, have an archaeological sequence that stretches back half a million years with many sites of national and international significance. In this comprehen
定價:3150 元, 優惠價:1 3150
無庫存,下單後進貨(到貨天數約30-45天)
TAKE YOUR BUSINESS GLOBAL
90折
作者:GERHARD W KAUTZ  出版社:ENTREPRENEUR PRESS  出版日:2004/03/31 裝訂:平裝
Dreaming of big returns from selling your product in global marketplace? Want an expert in your corner to show you the ropes? Get the guidance you need from international marketing and distribution
定價:628 元, 優惠價:9 565
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Fair Trade, Sustainability and Social Change
作者:Ian Hudson; Mark Hudson; Mara Fridell  出版社:Palgrave Macmillan  出版日:2013/03/29 裝訂:精裝
Is fair trade a radical movement aiming to transform global systems of production and exchange, or is it a marketing niche that delivers small benefits to Southern farmers and a clean conscience to No
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02-25006600[分機130、131]。
Retail Internationalization ― Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
作者:Stefan Elsner  出版社:Springer Verlag  出版日:2014/02/02 裝訂:平裝
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the inc
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02-25006600[分機130、131]。
Dynamic Models of Advertising Competition
作者:Gary M. Erickson  出版社:Springer Verlag  出版日:2002/10/01 裝訂:精裝
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game th
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02-25006600[分機130、131]。
Supermarket Wars ― Global strategies for Food Retailers
90折
作者:Andrew Seth; Geoffrey Randall  出版社:Palgrave Macmillan  出版日:2005/11/29 裝訂:精裝
Business and marketing consultants Seth and Randall look at the histories, current activities, and strategies of major international food retailers and analyze the factors underlying their successes a
定價:3250 元, 優惠價:9 2925
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Evolving Clusters Within Global Value Chains
作者:Valentina De Marchi (EDT); Eleonora Di Maria (EDT); Gary Gereffi (EDT)  出版社:Routledge  出版日:2017/10/04 裝訂:精裝
This book explores how the international fragmentation of economic activities – from research and design to production and marketing – across countries in different industries (described through the l
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02-25006600[分機130、131]。
Circle of Poison ― Pesticides and People in a Hungry World
滿額折
作者:David Weir; Mark Schapiro  出版社:Food First Books  出版日:1981/02/01 裝訂:平裝
Exposes the problems surrounding the international marketing of pesticides banned in the United States, describing growing incidences of pesticide poisoning in farm workers and through the exportation
定價:278 元, 優惠價:1 278
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How to Market Books
作者:Alison Baverstock  出版社:Taylor & Francis  出版日:2015/02/25 裝訂:精裝
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Ass
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02-25006600[分機130、131]。
Small Farmers, Big Business ― Contract Farming and Rural Development
作者:David Glover; Ken Kusterer  出版社:Palgrave Macmillan  出版日:1990/10/10 裝訂:精裝
This book deals with an agricultural production and marketing system known as contract farming (CF). In this system, a public or private agency purchases the crops of independent farmers through contr
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02-25006600[分機130、131]。
中國文化產業跨行業國際營銷研究(簡體書)
滿額折
作者:李敏  出版社:中國社會科學出版社  出版日:2020/09/01 裝訂:平裝
當今時代,各國相繼啟動了以先導產業為主導的跨越式、跨產業新技術革命和新產業革命。以文化創意產業為先導、對傳統產業實施重塑和變革,盤活、整合跨行業、跨地區、跨國界優質資源,借助文化產品的“原產地”創造效應、品牌效應及產業關聯效應,促進經濟向創意經濟躍遷。 本書通過中外前沿理論、實踐經驗及中國現實剖析,揭示了文化產業跨行業國際營銷的內涵、源起及動因。基於文化產業跨行業國際營銷的組織形式、空間形態
定價:516 元, 優惠價:87 449
海外經銷商無庫存,到貨日平均30天至45天
Global Marketing:A Decision-Oriented Approach 4/e /Hollensen
90折
作者:Hollensen  出版社:新月圖書  裝訂:平裝
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.Extensive cov
定價:1050 元, 優惠價:9 945
無庫存,下單後進貨(到貨天數約45天)
TOTAL GLOBAL STRATEGY II
滿額折
作者:Yip; George S.  出版社:PRENTICE-HALL;INC.  出版日:2004/11/01 裝訂:平裝
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (
定價:880 元, 優惠價:1 880
無庫存,下單後進貨(採購期約4~10個工作天)
國際行銷學
作者:李景泰  出版社:五南圖書出版  出版日:1997/04/01 裝訂:平裝
國際行銷(International Marketing)可說是整合了理、商等各學科之一種跨科際知識。整個世界經濟的「全球化」趨勢使得國際行銷的研究顯得愈來愈重要。透過理論與實務的學習,讀者將可對國際行銷領域的概念和實務有更為深入的認識。企業家、經濟與管理等專業的大專院校學生、研究生,及其他對國際行銷有興趣的讀者,都將從本書獲益。
絕版無法訂購
Global Business Value Innovations ― Building Innovation Capabilities for Business Strategies
90折
作者:Anshu Saxena Arora (EDT); Sabine Bacouel-jentjens (EDT); Jennifer J. Edmonds (EDT)  出版社:Palgrave Pivot  出版日:2018/06/13 裝訂:精裝
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters
定價:2475 元, 優惠價:9 2228
無庫存,下單後進貨(到貨天數約30-45天)
國際行銷
作者:許長田  出版社:弘智文化  出版日:2004/09/01 裝訂:精裝
本書特色與優勢利基─◎Focus on Strategic Vision◎Focus on Strategic Positioning◎Focus on Strategic Marketing◎適合企業界參考之實戰教材與個案研究範例◎適合高科技產業擬定策略行銷企劃之實戰工具書◎理論與實務兼備之商學院與管理學院教科書◎適合大學生、研究所、MBA、EMBA學程之教科書
絕版無法訂購
商務英語閱讀3(簡體書)
滿額折
作者:賀雲  出版社:重慶大學出版社  出版日:2016/04/20 裝訂:平裝
本書為商務英語系列教材之商務英語閱讀3,全書共12個單元,主要內容有:The evolution of business,Supply & Demand,Crisis management,Motivating People,Raising finance,Sales,International Marketing,E-commerce,Promotion,Organization,Adverti
定價:234 元, 優惠價:87 204
海外經銷商無庫存,到貨日平均30天至45天
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