What makes the super rich tick? Is there a specific mindset that sets ultra-high net worth individuals apart from the rest of us? Are they meticulous planners – or is their wealth an unintended by-pro
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary sk
This book provides extraordinay insight into Huawei's research, development, and innovation. It contains the stories of the individuals who made the breakthroughs that enabled Huawei to ultimatley bec
This book gets to the heart of the pioneers within Huawei – the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive
This book provides a practical, three-step plan for women who want to create a life where running your own business and having a family do not exclude one another. The author – a ‘business mum’ hersel
We can all be better in every aspect of our lives. Kevin Duncan (author of the bestselling The Diagrams Book and The Ideas Book) draws together 50 ingenious thoughts and inspirations to improve your a
Consumer loyalty in the twenty first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organizati
We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the
Peter Drucker is an icon of the business world. The methods developed by this genius were so powerful that they are still used today in organizations all over the world. Yet one of his most important
Target presents a unique approach to business and life, taking inspiration from the wisdom of the ancient Japanese martial art of archery - Kyudo. Kyudo has a particular teaching: ‘Right shooting alwa
"We live in a world of hyperspecialism, where there is always a danger that we get stuck in the furrows we have ploughed. Digging ever deeper, we fail to pause to scan the skies or peer over the
The advertising industry has reached a critical and dangerous point in its development – agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of
The Wanda Way is the definitive account of one of China's most remarkable organizations, the Dalian Wanda Group. The Group's founder and Chairman, Wang Jianlin, turned a loan of $120,000 into a $40-bi
“The Future" plays a dominant role in everybody’s lives. But for many, it is a blur and mystery, a wall of fog in which we struggle to see beyond what is immediately in front of us. By leading fu
"Maintaining performance today is no longer simply about having an annual appraisal and telling employees \"you must try harder.\" Research demonstrates that regular discussions about p
Knowledge and expertise are highly valued in today's business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know, on having
Given today's increasing pace of change and the constant, excessive busyness that results, it's not a surprise that so many people are struggling, feeling stretched beyond their limits, overwhelmed, a
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-C
The Negotiation Book will help you develop your emotional intelligence so you can become a highly skilled negotiator in all areas of your life—whether you're negotiating with customers, colleagues, fa
