本書原著主要作者 Gereth Jones 為美國知名之管理與策略教授，在學術界非常有名氣，他所寫的教科書都非常賣座。本書強調理論與實務的連接，在理論的挑選重視應用的攸關程度，作者並設計許多補充教材，在各章的內容當中適時的插入，或附加在章尾，以方便教學或學生自行學習。 本書是McGraw-Hill出版公司在臺推出的第一本以英文原文為主但附有中文名詞解釋的管理教科書。目的在讓學生能透過英文原文吸
Fundamentals of Semiconductor Devices provides a realistic and practical treatment of modern semiconductor devices. A solid understanding of the physical processes responsible for the electronic prope
Connects the different facets of environmental biotechnology. This book develops the basic concepts and quantitative tools, which comprise the principles. It calls upon those principles as it describe
1 Introduction2 MapsPart 1 The Earth Science Tradition3 Physical Geography: Landforms4 Physical Geography: Weather and Climate5 The Geography of Natural Resourcesart 2 The Culture-Environment Traditio
Part 1: Venture Opportunity, Concept, and StrategyChapter 1: Economic Growth and the Technology EntrepreneurChapter 2: Opportunity and the Concept SummaryChapter 3: Vision and the Business ModelChapte
Chapter 1: Taking Risks and Making Profits within the Dynamic Business EnvironmentChapter 2: Understanding How Economics Affects BusinessChapter 3: Doing Business in Global MarketsChapter 4: Demanding
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