The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the
Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies?Some companies adapt. Othe
A prerequisite for good entrepreneurial management is an enterprising attitude on the part of the people involved. Productivity of an organization can only be improved with proper management. The infl
This handbook is a repository of state-of-the-art knowledge about enterprise resource planning (ERP) systems and applications. It presents cutting edge articles on ERP systems by leading researchers i
Enterprise Support Systems: An International Perspective focuses on the issues surrounding enterprise support systems, giving a comprehensive understanding of how they influence enterprise creation an
Communication is a cornerstone of social interaction, and the study of communication and media has always moved across academic fields in the social sciences and humanities. Today it is a c
Japanese sociology emerged by inculcating concepts from European and American sociology. However, it evolved in its own way and has tried to theorize and empirically understand human experiences. Ther
The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing. While Strategic Marketing is
