Norman Bel Geddes has long been considered the 'founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product a
How does industrial design operate outside of capitalist consumer culture? Designing for Socialist Need assembles a detailed picture of industrial design practice in the socialist German Democratic Re
Design Management is a discipline in continual motion - changing, responding and adapting to the ever increasing dynamics of social and business transformation. The value of design has grown monumenta
Placed at the nexus between Marketing and Design Management this book will explore the inter-connection of these two disciplines. With the latest marketing thinking placing greater emphasis on the con
Placed at the nexus between Marketing and Design Management this book will explore the inter-connection of these two disciplines. With the latest marketing thinking placing greater emphasis on the con
The scientific analysis of design thinking is of considerable interest to academic scholars and design practitioners across many disciplines. This research tradition has generated a growing corpus of
What does it mean to be a designer, and what does it take to be a good designer? Understanding Design stimulates designers to think about what they do, how they do it, and why they aim for a certain e
Takes a close look at the key developments, movements and practitioners of design around the world, from the beginnings of industrial manufacturing to the present day. Organized chronologically, this
What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mas
What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mas
Design Pedagogy explains why it is vital for design students that their education helps them construct a a€?passporta€? to enter the professional sphere. Recent research into design teaching has focus
In the mid-twentieth century, Henry Dreyfuss—widely considered the father of industrial design—pioneered a user-centered approach to design that focuses on studying people's behaviors and attitudes as
