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本書共分四個部分。第一部分介紹了企業類型和競爭類型。第二部分的重點是西方經濟學的主要理論。第三部分是同國際商務密切相關的市場營銷的理論和實踐案例。第四部分包括貿易理論、貿易類型和貿易實踐等國際貿易方面的知識。 本教程立足于對現實的研究，盡可能多地搜集實例加以分析，以強化理論，并有助于進行課堂討論，加強學生更深入的理解和消化。 本教材適用于本科英語專業國際貿易方向或國際貿易專業等。
目次
Part I Various Types of Business Organizations
Chapter 1 The Sole Trader
Chapter 2 Partnership
Chapter 3 A Limited Company
Chapter 4 A Public Company
Chapter 5 Company Organization
Chapter 6 Types of Competition
Part Ⅱ International Economics
Chapter 7 Economics
Chapter 8 The Market Economy
Chapter 9 The Balance Sheet
Chapter 10 Income Statement
Chapter 11 Analyzing Financial Ratios
Chapter 12 The Foreign Exchange Rate
Chapter 13 Foreign Exchange Risk
Chapter 14 Functions of the Foreign Exchange Market
Part Ⅲ Marketing
Chapter 15 Market Research
Chapter 16 What is Marketing
Chapter 17 The Marketing Mix
Chapter 18 Promotional Mix
Chapter 19 Retailing
Chapter 20 Wholesaling
Part Ⅳ International Trade
Chapter 21 International Trade
Chapter 22 The Advantages of International Trade
Chapter 23 Changes in the Patterns of International Trade
Chapter 24 Forms of International Business
Chapter 25 Types and Management Systems of Joint Venture
Chapter 26 Some Methods for Selling Know—how
Chapter 27 International Commercial Payments
Chapter 28 Export Documentation
Chapter 29 Some Understanding of Countertrade
Chapter 30 Nontariff Barriers to Trade
Chapter 1 The Sole Trader
Chapter 2 Partnership
Chapter 3 A Limited Company
Chapter 4 A Public Company
Chapter 5 Company Organization
Chapter 6 Types of Competition
Part Ⅱ International Economics
Chapter 7 Economics
Chapter 8 The Market Economy
Chapter 9 The Balance Sheet
Chapter 10 Income Statement
Chapter 11 Analyzing Financial Ratios
Chapter 12 The Foreign Exchange Rate
Chapter 13 Foreign Exchange Risk
Chapter 14 Functions of the Foreign Exchange Market
Part Ⅲ Marketing
Chapter 15 Market Research
Chapter 16 What is Marketing
Chapter 17 The Marketing Mix
Chapter 18 Promotional Mix
Chapter 19 Retailing
Chapter 20 Wholesaling
Part Ⅳ International Trade
Chapter 21 International Trade
Chapter 22 The Advantages of International Trade
Chapter 23 Changes in the Patterns of International Trade
Chapter 24 Forms of International Business
Chapter 25 Types and Management Systems of Joint Venture
Chapter 26 Some Methods for Selling Know—how
Chapter 27 International Commercial Payments
Chapter 28 Export Documentation
Chapter 29 Some Understanding of Countertrade
Chapter 30 Nontariff Barriers to Trade
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