滿額折
PAY PER CLICK SEARCH ENGINE MARKETING FOR DUMMIES
- 系列名：For Dummies (Computer/Tech)
- ISBN13：9780471754947
- 出版社：JOHN WILEY & SONS;LTD
- 作者：KENT
- 裝訂／頁數：平裝／384頁
- 規格：23.5cm*19.1cm*2.5cm (高/寬/厚)
- 出版日：2006/01/20
相關商品
商品簡介
作者簡介
目次
商品簡介
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
Use the right keywords to trigger your ads
Figure your breakeven point
Write ads that reach your customers
Calculate return on investment
Use geo targeting
Track your ad results
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
Use the right keywords to trigger your ads
Figure your breakeven point
Write ads that reach your customers
Calculate return on investment
Use geo targeting
Track your ad results
作者簡介
Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.
目次
Introduction.
Part I. Preparing for Your Campaign.
Chapter 1. Introducing Pay Per Click Advertising.
Chapter 2. The Different Forms of PPC.
Chapter 3. Calculating ROI (Return of Investment).
Chapter 4. Selecting Keywords.
Chapter 5. Creating Landing Pages.
Chapter 6. Finding the Right Words for Your Ad.
Chapter 7. Bidding on Keywords.
Part II. Using the PPC Systems.
Chapter 8. Working with Yahoo! Sponsored Search.
Chapter 9. Buying Traffic from Google AdWords.
Chapter 10. Harnessing MSN Keywords.
Chapter 11. Using the Second-and Third-Tier PPC Systems.
Chapter 12. Using Geo-Targeting.
Chapter 13. Working with Content or Contextual Placement.
Chapter 14. Other PPC Services - Shopping Directories, Yellow Pages, and More.
Part III. Managing Your Campaign.
Chapter 15. Using Click Tracking and Conversion Tracking Tools.
Chapter 16. Working with Bid-Management Tools.
Chapter 17. Avoiding Click Fraud.
Part IV. The Part of Tens.
Chapter 18. Ten Ways to Make Money Selling Clicks.
Chapter 19. Ten Ways to Stay Up-to-Date and Track Down the Details..
Index.
Part I. Preparing for Your Campaign.
Chapter 1. Introducing Pay Per Click Advertising.
Chapter 2. The Different Forms of PPC.
Chapter 3. Calculating ROI (Return of Investment).
Chapter 4. Selecting Keywords.
Chapter 5. Creating Landing Pages.
Chapter 6. Finding the Right Words for Your Ad.
Chapter 7. Bidding on Keywords.
Part II. Using the PPC Systems.
Chapter 8. Working with Yahoo! Sponsored Search.
Chapter 9. Buying Traffic from Google AdWords.
Chapter 10. Harnessing MSN Keywords.
Chapter 11. Using the Second-and Third-Tier PPC Systems.
Chapter 12. Using Geo-Targeting.
Chapter 13. Working with Content or Contextual Placement.
Chapter 14. Other PPC Services - Shopping Directories, Yellow Pages, and More.
Part III. Managing Your Campaign.
Chapter 15. Using Click Tracking and Conversion Tracking Tools.
Chapter 16. Working with Bid-Management Tools.
Chapter 17. Avoiding Click Fraud.
Part IV. The Part of Tens.
Chapter 18. Ten Ways to Make Money Selling Clicks.
Chapter 19. Ten Ways to Stay Up-to-Date and Track Down the Details..
Index.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。