Facebook Advertising For Dummies

系列名：For Dummies (Computer/Tech)
ISBN13：9780470637623
出版社：John Wiley & Sons Inc
作者：Dunay
裝訂／頁數：平裝／336頁
規格：23.5cm*18.4cm*1.9cm (高/寬/厚)
出版日：2010/10/29
關鍵字： Facebook Advertising For Dummies、 Facebook、 Advertising、 For、 Dummies、 John Wiley & Sons Inc、 Dunay、外文書、商業財經、 Advertising & public relations、

杜威圖書分類： Advertising & public relations

定價：NT$ 1050 元

優惠價：90 折 945 元

領券後再享88折

領

無庫存，下單後進貨(到貨天數約30-45天)

可得紅利積點：28 點

相關商品

商品簡介

作者簡介

商品簡介

Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook

Works as an all-around, hands-on guide for both experienced and new Facebook advertisers

Walks you through planning and creating an advertising campaign

Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads

Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

作者簡介

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.