90折
AS Communication and Culture: The Essential Introduction
- ISBN13：9780415455121
- 出版社：Routledge UK
- 作者：Peter Bennett; Jerry Slater
- 裝訂／頁數：平裝／340頁
- 版次：3
- 出版日：2008/06/18
定 價：NT$ 1619 元
優惠價：90 折 1457 元
無庫存，下單後進貨(到貨天數約45-60天)
可得紅利積點：43 點
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商品簡介
AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.
Areas covered include:
an introduction to communication and culture
cultural and communication codes
semiotics, communication process and models
the individual and contemporary culture
cultural contexts and practices
how to do the coursework
how to do the exam
examples from advertising, fashion, music, magazines, body language, film and more.
AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.
Areas covered include:
an introduction to communication and culture
cultural and communication codes
semiotics, communication process and models
the individual and contemporary culture
cultural contexts and practices
how to do the coursework
how to do the exam
examples from advertising, fashion, music, magazines, body language, film and more.
AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.
作者簡介
Peter Bennett is Chief Examiner for GCE Communication and Culture, Senior Lecturer in the School of Education at the University of Wolverhampton, co-editor of Communication Studies: The Essential Resource (2003) and co-author of Framework Media: Channels (2003) and A2 Media Studies: The Essential Introduction (2005)
Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)
Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)
目次
Section A: Introducing Communication and Culure. Section B: Codes. Section C: Identity and the Self. Section D: Toolkits; The Process and Semiotic Approaches. Section E: Practical Analysis and Case Studies. Section F: The Individual and Contemoporary Culture. Section G: Cultural Context and Practices. Section H: Doing the Coursework. Section I: Passing Exams. Glossary
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