Media Economics ─ Theory and Practice
- ISBN13:9780805845808
- 出版社:Lawrence Erlbaum Assoc Inc
- 作者:Alison Alexander (EDT); James Owers (EDT); Rod Carveth (EDT); C. Ann Hollifield (EDT); Albert N. Greco (EDT)
- 裝訂/頁數:平裝/301頁
- 規格:22.2cm*15.2cm*1.9cm (高/寬/厚)
- 版次:3
- 出版日:2003/12/01
- 藍思閱讀分級: 1420L
商品簡介
Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.
Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
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