90折
Essentials of Strategic Management
- ISBN13：9781111525194
- 出版社：Cengage Learning
- 作者：Charles W. L. Hill; Gareth R. Jones
- 裝訂／頁數：平裝／260頁
- 規格：26.7cm*21.0cm*1.9cm (高/寬/厚)
- 版次：3
- 出版日：2011/04/19
定 價：NT$ 14784 元
優惠價：90 折 13306 元
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ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
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