The Language of Graphic Design ─ An Illustrated Handbook for Understanding Fundamental Design Principles

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

Richard Poulin is a Principal of Poulin + Morris Inc., an internationally recognized design consultant firm located in New York City. His work has been published in numerous periodicals and books, is in the permanent collection of the Library of Congress, and has received awards from professional organizations, institutions, and publications. Poulin is a Fellow of the Society for Environmental Graphic Design, the organization’s highest honor. He is also a recipient of a research grant in design history from the Graham Foundation for the Advanced Studies in the Fine Arts.