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魅麗。花火原創小說66折起
Advertising, the Media and Globalisation
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Advertising, the Media and Globalisation

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商品簡介

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media.
Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:

advertising as an object of study
global trends in the advertising industry
advertising and the media in motion
current issues in advertising, media and society
advertising, globalization and world regions.
While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalization of what it calls the manufacturing-marketing-media complex.

作者簡介

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).

目次

1. Advertising as an Object of Study 2. Global Trends in the Advertising Industry 3. Advertising and the Media 4. Issues in Advertising and Society 5. Advertising, Globalisation and World Regions

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定價:100 2219
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(到貨天數約45-60天)

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