Advertising, the Media and Globalisation
- ISBN13:9780415668835
- 替代書名:Advertising, the Media and Globalisation
- 出版社:Taylor & Francis
- 作者:John Sinclair
- 裝訂/頁數:平裝/168頁
- 規格:22.9cm*15.2cm*1.3cm (高/寬/厚)
- 出版日:2012/06/13
商品簡介
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media.
Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:
advertising as an object of study
global trends in the advertising industry
advertising and the media in motion
current issues in advertising, media and society
advertising, globalization and world regions.
While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalization of what it calls the manufacturing-marketing-media complex.
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