Broadcast Announcing Worktext ─ A Media Performance Guide

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples.

This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

* New coverage of internet radio announcing techniques and other forms of distribution gives the readers a broader view of broadcast outlets
* Presented in brief, easy-to-digest modules with self-study questions and projects that encourage active participation
* CD with samples of broadcast and radio performaces for enhanced learning

Alan R. Stephenson is a Professor of Communications at John Carroll University where he teaches classes in television production and performance, supervises the JCU Media Archives, and directs the graduate program. Prior to his academic work, he spent twenty years in broadcasting and cable in virtually all phases from documentary production to performance and management. His work included regular coaching of professional talent. He has authored numerous articles related to the media field.

David E. Reese is a retired professional broadcaster. Prior to entering the academic field he worked in commercial radio in central and western New York and held positions from announcer to account executive to general manager. Most recently, he was General Manager of KUNV radio at the University of Las Vegas, Nevada and taught broadcast courses in the Greenspun School of Journalism and Media Studies. He has also been a manager and professor at John Carroll University (Cleveland, Ohio) and Wabash Valley College (Mt. Carmel, Illinois). He is the author of several articles on college radio, numerous book reviews and, with Lynne S. Gross and Brian Gross, author of Audio Production Worktext, 6th Edition (Focal Press).

Mary E. Beadle is a Professor of Communication and Chair of the Tim Russert Department of Communication and Theatre Arts at John Carroll University. She previously served as the Dean of the Graduate School at John Carroll and Provost of Assumption College in Massachusetts. She was founder and chair of the Communications Department at Walsh University in Canton, Ohio. During that time she co-hosted the award-winning radio program, "Wineskins." She has conducted seminars in Russia and Latin America and has published numerous articles on media history and international media.