90折
Managerial Economics ─ Applications, Strategy, and Tactics
- ISBN13：9781285420929
- 出版社：Cengage Learning
- 作者：James R. McGuigan; R. Charles Moyer; Frederick H. Harris
- 裝訂／頁數：精裝／832頁
- 規格：26.7cm*21.6cm*3.2cm (高/寬/厚)
- 版次：13
- 出版日：2013/07/16
定 價：NT$ 15958 元
優惠價：90 折 14362 元
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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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