A Good African Story ─ How a Small Company Built a Global Coffee Brand
- ISBN13：9781847922076
- 出版社：Random House UK
- 作者：Andrew Rugasira
- 裝訂／頁數：平裝／288頁
- 規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
- 出版日：2013/02/07
商品簡介
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be.
As he recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived.
This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.
作者簡介
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