新編電子商務英語(第2版)（簡體書）

CHAPTER 1 AN OVERVIEW OF E．BUS工NESS
第1篇 電子商務概述
unlt 1 E—Business Basics
電子商務基礎
Unit 2 E—Commerce／E—Business in the New Economv
新經濟下的電子商貿／電子商務
Unit 3 Six Principles to Guide the Development of Global E—Commerce
指導全球電子商務發展的六大原則
Unit 4 The Global E—Business Environment
全球的電子商務環境
CHAPTER 2 E—MARKETING AND E—FINANCE
第2篇 電子化營銷與電子金融
Unit 5 What is E—Marketing Planning
什么是電子營銷計劃
Unit 6 A New Marketing Strategy for E—Commerce
一個針對電子商務的新營銷策略
Unit 7 Customer Differentiation and Lifecycle Management of E—Marketing
電子化營銷的客戶差異化與生命周期管理
Unit 8 Payment Applications Make E—Commerce Mobile
支付應用使電子商務移動化
Unit 9 E—Business Strategy in an Online Banking Services：
A Case Study of Citibank
在線銀行服務電子商務戰略：花旗銀行的案例研究
CHAPTER 3 E—BUS工NESS ABOUTENTERPR工SES
第3篇 企業電子商務
Unit 10 How SMBs Can Profit from the Internet
中小企業如何從互聯網中獲利
Unit l l E—Business Strategy Review Report for Tesco．corn
特易購網電子商務戰略評估報告
Unit 12 Could My Business be an E-Business
我的業務能發展成電子商務嗎？
Unit 1 3 Integrating KBusiness into Your Small Business
將電子商務集成到你的小企業中去
Chapter 4 E-Business about Industries
第4篇 行業電子商務
Unit 1 4 Retail“E-PrOcurement”：Minimizing Costs and Improving Productivity
零售業電子采購分析：成本最小化，提高生產力
Unit l 5 Using the Internet to Market Agricultural Exports
利用互聯網推銷農業出口產品
Unit 1 6 Selling Products on Facebook：7he Emergence of Social Commerce
在Facebook上銷售產品：社交商務的出現
Unit 17 Scan of E Business in Higher Education
高等教育電子商務掃描
CHAPTER 5 E—BUS工NESS CASE STUDIES
第5篇 電子商務案例
Unit 18 Case Study of CRM：Securities Institute of Australia
CRM案例研究：澳大利亞證券學院（SIA）
Unit 19 7DC’S Implementation of E—Commerce
丹麥電信電子商務應用
U．nit 20 Deutsche Bank’S E—Trust
德意志銀行的電子化信任
Unit 2l Viral Marketing of Kettle Foods
克特食品的病毒性營銷
……
第6篇 電子商務技術與安全
第7篇 電子商務綜合
電子商務術語解釋

HOW Websites Work
Wcbsites are a collection of web pages,which are electronic pages of informationlinkcd together much like a spiders web．This spiders web—like navigational system al—10ws userS t0 move around the system in a non—linear fashion． This means that, unlike abook一一whCre information is laid out for the reader Chr.n010giCauy in a setWcb user has the power to access information online however they choose．
websitcS are accessed via a web browser such as Internet Explorer or Mozilla．Webbrowscrs arc the graphical interface that enables users to view,find and interact withwebsites．
Wcbsites cach havc their own unique addresscalled an IP address,through whichusers can find them．For example,the Alberta E—Future CentreS online address iswww．c—future．ca／alberta．By typing this address into the web browser address bar,auser would be connected to our website．
But.since thc Wcb indexes literally billions of websitesanother method facili—tate {inding rClevant websites was necessary． Thereforesearch engines that utilize"keyword searching"were created．
It is estimatcd that m.rc than 98％of Internet users use search engines find web—sites 0n"nc．A search engine is a website whose primary purpose is to provide a searchfunction for gathering and reporting information available on the Internet．
Search engines allow Internet users to quickly find websites related tO a certain top—ic through the use of"keywords"and"keyword phrases"．that is．words and phrasesthat describe the topic of interest．
F0r cXamplc,lets say an Internet user in the UK is looking for businesses onlinethat sell hand carved indigenous masks and figurines from Canada．She doesnt know ofany specific businesses selling these items;nor does she know any website addressesSOshe uses a search engine such as Google or Yahoo tO find websites whose content con—tains relevant keywords．
On the search engines main page,she types into the search—box:"Canadian NativeArt．"The search engine returns 33 70 listings containing this keyword phrase,organ—iZed bv rClevanCV. The user can then either start browsing the websites listed or shecan narrOW the results further by searching within those results for another keywordlike"mask",for example．
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