Building Your Business the Right-brain Way ─ Sustainable Success for the Creative Entrepreneur
- ISBN13：9781608682560
- 出版社：Pgw
- 作者：Jennifer Lee
- 裝訂／頁數：平裝／240頁
- 規格：22.9cm*17.8cm*1.3cm (高/寬/厚)
- 出版日：2014/04/15
定 價：NT$ 803 元
無庫存，下單後進貨(到貨天數約30-45天)
可得紅利積點：24 點
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商品簡介
Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business ?on the side,” or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative.
作者簡介
Jennifer Lee left corporate consulting to pursue her passion for helping others pursue theirs. In the process she has become a respected teacher and author, and built two successful businesses: Artizen Coaching and Right-Brain Business Plan Facilitators. She lives in Oakland, CA.
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