Field Visual Merchandising Strategy ─ Developing a national in-store strategy using a merchandising service organization

ISBN13：9780749472641
出版社：Kogan Page Ltd
作者：Paul Russell
裝訂／頁數：平裝／240頁
規格：22.9cm*15.2cm (高/寬)
出版日：2015/01/28
關鍵字： Field Visual Merchandising Strategy ─ Developing a national in-store strategy using a merchandising service organization、 Field、 Visual、 Merchandising、 Strategy、 Developing、 national、 in、 store、 strategy、 using、 merchandising、 service、 organization、 Kogan Page Ltd、 Paul Russell、外文書、 Internal commerce (Domestic trade)、

杜威圖書分類： Internal commerce (Domestic trade)

定價：NT$ 1260 元

優惠價：90 折 1134 元

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可得紅利積點：34 點

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商品簡介

作者簡介

商品簡介

Due to the fierce competition among brands for a strong product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out to the consumer on a crowded retail store floor.

This book is a comprehensive step-by-step guide to developing and launching a national in-store merchandising strategy. Merchandising and marketing expert Paul Russell covers how to select the right merchandising service organization, team training, merchandising standards, and planograms. He also provides real world insights on how visual merchandising works at a strategic level.

作者簡介

Paul Russell is Retail Marketing Field Manager at Williamson-Dickies in Fort Worth Texas. He has produced national field training programs, coached and provided guidance to internal and outsourced visual merchandising teams, provided training seminars on merchandising techniques. He has also created innovative solutions and award winning visual concepts for the Super Bowl and the Olympic Games and provided consulting services to specialty retailers such as Universal Studios and Jos. A. Bank Clothiers. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards and was the Chairman of the 2014 Retail Merchandising and Marketing Conference.