Innovation for Media Content Creation ― Tools and Strategies for Delivering Successful Content

Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.

Marlon Quintero is an Industrial Engineer with a Master of Arts degree (with honors) in Television Production from San Francisco State University and an MBA with concentrated studies in Entertainment, Marketing and International Business from the Marshall School of Business at the University of Southern California. In Mr. Quintero's over 20 years of work experience, he has created and led innovative creative processes for the development and production of over 4,500 hours of TV programming in all genres, for a wide variety of audiences and channels, in both the US and internationally.Marlon Quintero held various leadership positions at Sony Pictures Television worldwide with responsibility for Latin America and the US Hispanic markets, directed initiatives in Spain and Portugal, and supported projects in the Middle East, Brazil, Latin America, Asia, Germany and Holland. While at Sony, Mr. Quintero achieved a high level of success implementing innovation in his development and direction of many international initiatives. Quintero is also credited with producing groundbreaking programming content for MTV, Nickelodeon, Sony Entertainment Television, Telemundo, Televisa and Telefe, and was among a team of broadcasters that earned an International Emmy nomination in 2010.