Marc Fetscherin is Associate Professor of Marketing at Rollins College, USA. He is the founder and organizer of the International Consumer Brand Relationships (CBR) Conference which started in 2010 at Rollins College. He received his PhD from the University of Bern, Switzerland and holds two master's degrees, one from the University of Lausanne, Hautes Etudes Commerciales, Switzerland and the other from London School of Economics and Political Science, UK. He has published three books and his articles have appeared in peer-reviewed journals such as Management International Review, International Business Review, Thunderbird International Business Review, International Marketing Review, European Journal of Marketing and others.
For more information, visit www.fetscherin.com.
Tobias Heilmann is CEO of campaignfit ltd., Switzerland, a consulting company specialized on empirical brand consulting. Based on scientific tools, he and his team measures, tests and predicts company brand, product/service brand, employer brand, CEO brand and place brand, develops and implements strategies for companies and states. Furthermore, he is an Assistant Professor in Social and Business Psychology at the University of Zurich, Switzerland. He received his Ph.D. in Business Psychology from the University of Zurich and holds a MA in Organizational Psychology from the University of Tubingen, Germany.