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Japan's Technical Standards ― Implications for Global Trade and Competitiveness

ISBN13：9781567200539
出版社：Greenwood Pub Group
作者：John R. McIntyre (EDT)
裝訂／頁數：精裝／185頁
規格：24.8cm*16.5cm*2.5cm (高/寬/厚)
出版日：1997/02/28
關鍵字： Japan's Technical Standards ― Implications for Global Trade and Competitiveness、 Japan、 Technical、 Standards、 Implications、 for、 Global、 Trade、 and、 Competitiveness、 Greenwood Pub Group、 John R. McIntyre (EDT)、外文書、商業財經、 Financial economics、

杜威圖書分類： Financial economics

定價：NT$ 5225 元

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商品簡介

Although little is known about the dynamics of the Japanese system of setting technical standards, it is alleged that it often acts as a non-tariff barrier of last resort to corporations abroad seeking markets for their products in Japan. Addressing the problem from a multidisciplinary perspective, Dr. McIntyre and his colleagues show how the system works and its impact on market penetration strategies of non-Japanese firms. In doing so, they also provide the first book-length English-language discussion of how the system affects market share growth of corporations worldwide and helps boost Japanese technology-based competition. A cogent analysis for professionals in manufacturing, quality and operations management, as well as executives concerned with the legal aspects of international trade and regulations.

作者簡介

JOHN R. McINTYRE is Professor of Management and International Affairs at the Ivan Allen College, Georgia Institute of Technology, where he is also executive director of the national recognized Center for International Business Education and Research./e Author of numerous books and articles on international technology transfer, comparative management, international business strategy, and trade regulation, Dr. McIntyre consults for European and Japanese firms seeking investment opportunities in the United States and edits the Japanese investment yearbook for the southeast region.