90折
Strategieplanungsprozess: Analysen, Optionen, Projekte ― Analyses, Options, Projects
- ISBN13：9783662456484
- 出版社：Springer Verlag
- 作者：Rudolf Gru?疳g; Richard Ku?; Maude Montani (TRN)
- 裝訂：精裝
- 規格：24.1cm*16.5cm*2.5cm (高/寬/厚)
- 出版日：2015/06/14
定 價：NT$ 3000 元
優惠價：90 折 2700 元
無庫存，下單後進貨(到貨天數約45天)
可得紅利積點：81 點
相關商品
商品簡介
商品簡介
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors’ highly successful previous publication “Process-based Strategic Planning,” which appeared in six editions.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。