90折
Essentials of Contemporary Management + Connect Plus Access Card
- ISBN13：9781259282553
- 出版社：McGraw-Hill College
- 作者：Gareth Jones; Jennifer George
- 裝訂：平裝
- 出版日：2014/02/03
定 價：NT$ 10892 元
優惠價：90 折 9803 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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Jones/George, Essentials of Contemporary Management is the concise edition ofContemporary Management. Jones and George are dedicated to the challenge of “Making It Real” for students. The authors present management in a way that keeps it relevant to students even if they lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples and the most popular feature of the text,“Manager as a Person” (Ch. 2). This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. This theme is carried thru-out the remaining chapters. Discussions take place regarding the importance of Management Competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.
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