Momentum ─ How to Propel Your Marketing and Transform Your Brand in the Digital Age
- ISBN13:9781942952251
- 出版社:Perseus Distribution Services
- 作者:Shama Hyder
- 裝訂/頁數:精裝/256頁
- 規格:22.9cm*15.2cm*1.9cm (高/寬/厚)
- 出版日:2016/05/17
商品簡介
To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approachseparating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today’s ecosystem,Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.
In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.
Before you invest in another marketing strategy, take a step back. Don’t waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you’re a young business or an established company, let Momentum teach you how to thrive.
作者簡介
Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011,Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a zen master of marketing.”
When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
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